#CBM AD in WSJ
16 messages in this thread
Well, CBM must have saved some of its advertising dollars. Today's Wall
Street Journal contains a three full pages ad for the 3000 and AmigaVision.
I'm no media/advertising/marketing wizard, but I'd say that CBM is trying
to look and sound more like Apple in its advertising.
Darron
Hot Damn!
Ben
Amateur Radio Callsign is A A 7 A S
I was a little disappointed in the screen shot in the WSJ ad. Somehow it
didn't have as professional a "look" as I would have liked to see. The font
was the same old ugly non-proportional type, and there were some pretty
jagged elements. I'm guessing that they were not using the newer higher
resolutions of the 3000. —Scott
I've not seen it – but I do think that the prescence itself was important.
Can't say I'm surprised to hear they put their best foot forward – into
their mouth. :^)
Ben
Amateur Radio Callsign is A A 7 A S
That ad was really impressive. Those are TALL pages and they bought
3. It was actually a very professional looking layout. I'd recommend people
take a look at it, as well as the praise,smack-in-the-face combo on page
B4.
— Ethan
Ethan,
I thought the Journal's article on page B4 was pretty good
-complimentary of the 3000, but recognizing the challenges that CBM faces
as a company to regain credibility and acceptance among dealers and
business users.
Darron
The problem with the article was that it made it seem like CBM was on
shaky financial ground, which isn't true.
— Ethan
Ethan,
I didn't read the article that way. The article mentioned two problems
that CBM undoubtedly must address to get the Amiga accepted by business,
getting more dealers signed up when the trend is for dealers to _reduce_
the number of lines carried, and dispelling the impression that CBM is not
a maker of "serious" computers and is not a stable company. CBM's
financial position isn't all that bad, but its current results are down
from last year. Further, the frequent changes in management take a toll on
the company's reputation as a stable vendor. The Journal commented fairly
on those points.
Anyway, the article was relatively complementary of the A3000. I think
it used the work "nifty" to describe it and noted its low price compared to
similarly tricked out Mac II systems. You can't expect the WSJ to be as
enthusiastic a propagandist for the Amiga (or CBM) as you or I might be.
Darron
It's a not a bad-looking ad. Did you notice they describe the machine as
having EIGHT custom chips? I, too, noticed they used the same old fonts,
though… *sigh*
=Tom=
Tom,
Yes, I read the ad copy about the eight custom chips and also observed
the old, all too familiar, fonts in the screen image they used. Overall, I
liked the ad. I hope that CBM follows up on it with regular advertising
and promotion in business media.
Darron
Tom,
Depends on what you want to call custom chips, the A2000 has:
Agnus
Paula
Denise
Gary
Buster
1 8520's
for a total of 7 custom chips that I can think of right away.
Don
You forgot Ramses, the RAM access controller.
–Gabe
Tom,
The A3000 does have eight custom chips, not counting the 8520's. That
machine is _full_ of monster chips.
Dean
DKB Software
Damn! I missed it?!!! The 25th?
–Gabe
Yes, the ad appeared in, I believe, the A section of the April 25 WSJ.
The article on the rollout appeared on page B4 of the same issue.