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OTC 04/11 0914 Interactive Media Technologies announces … LOS ANGELES (APRIL 11) BUSINESS WIRE – April 11, 1994–Interactive Media Technologies (IMT) Inc., a developer of interactive multimedia hardware and software, Monday announced the EditStation, the industry's first stand-alonevideo editing system with PC Windows-based touch screen user interface. The EditStation also incorporates the powerful media integration capabilities of the IMTX 8000, an audio/video (A/V) routing and multiple deck control peripheral. The EditStation is a complete A/B roll video post-production system containing two source video tape decks, a recording deck, the IMTX 8000, the Commodore Amiga computer with the NewTek Video Toaster and two color video monitors. The user controls the system with an IBM-compatible PC with Microsoft Windows. The EditStation is designed for the novice user in the corporate video production market. The system's unique features let users create cost-effective training and educational videos for use in markets such as corporate, education and manufacturing. "Our goal in designing the EditStation with an easy-to-use graphical interface was to make the technology virtually transparent to the user," said Allan Ayars, president and CEO of IMT. "The complete solution concept behind the EditStation allows the user to focus on the creative aspect of editing and produce better-quality video." The EditStation enables the novice user to create broadcast-quality video that previously only professional producers could create with an expensive and sophisticated post-production editing system. Specific features of theEditStation include: Turn-key solution. The user controls the communication between the edit controller and the decks by simply touching the screen or using the mouse and making simple point and click motions. The user interface is carefully designed to serve the occasional user without constraining the advanced user. The design of the user interface allows for visual editing. Graphic icons representing the various editing functions make assembling video clipseasier than existing products. Video deck selection. A key feature of the EditStation is its upgradability. The user can customize the system according to personal preference by choosing either a Sony, Panasonic or JVC video tape deck. Video tape devices are available in several formats including S-VHS, BetacamSP, 3/4", Hi-8 and 8mm and can be connected to the EditStation as auxiliarysource devices. Video special effects. The EditStation is equipped with the NewTek VideoToaster for superior video special-effects capabilities. The user activatesthe Video Toaster by simply touching the appropriate command on the user interface. For example, while editing, when the user is ready to insert a transition between clips, the user selects the icon for transitions on the user interface and the Amiga computer will immediately display the Toaster's options. The user then selects the desired transition (fade, wipe, dissolve, special effects, etc.) with the mouse, and the edit is complete. The Video Toaster will store the last transition selected and use it in default, ensuring transitions between edits. Media integration capabilities. The distinguishing feature of the EditStation is a robust media integrator known as the IMTX 8000. The IMTX 8000 serves as the enabling technology for the powerful integration capabilities of the EditStation. This "box" incorporates frame accurate deck control, NTSC video switching, audio switching and mixing, RS 170A sync generation, and SMPTE time code reading and writing, all in a single serially controlled, proprietary system. The IMTX 8000 controls multiple NTSC devices, allowing the user to integrate additional devices with the EditStation such as a CD player, laserdisc player, speaker systems, sound mixers, cameras, etc. System software. IMT's software for the EditStation, EditWare, which runs under Microsoft Windows 3.1, was designed to exploit the ease of use of Windows software. With the EditWare software, the user controls all video editing functions on one easy-to-understand screen. Various functions controlled by the EditWare software include video-clip identification and cataloging, source input and timecode striping, video and audio dubbing, edit list (EDL) creation and management, editing preview, editing executionand tape duplication. Customer service and support Customer service for the EditStation includes telephone support and 24-hour electronic bulletin board. IMT offers a 90-day full warranty, which includes all repairs or adjustments to the EditStation. An optional service contract provides continued support and hardware/software upgrades. Pricing and availability The EditStation is available immediately at a suggested retail price of $55,000 to $70,000, depending on video tape deck choice and format. For additional information contact IMT at 800/678-IMTX. Founded in 1987, Interactive Media Technologies is based in Scottsdale, Ariz. IMT designs, manufactures and markets multimedia hardware and software products for use in corporate, industrial and educational markets.The company's main product is the EditStation, a stand-alone video editing system with core technology, the IMTX 8000. Its products are in use by military, private industry, network televisionand educational institutions in a number of applications ranging from business presentations to corporate training programs. IMT presently sells its products through a direct sales organization. Offices are located at 13402 N. Scottsdale Road., Suite B-155, Scottsdale, Ariz., 85254. Telephone: 602/443-3093. Facsimile: 602/443-3086. -0- -sja