#VOTE ON OED PRICE HERE!
4 messages in this thread
Larry,
Thanks for your input on the OED. I have searched all the records
available to me and cannot find a CD-ROM that has the works of Eric
Partridge on it. That does not mean it does not exist – I simply can't
find it.
Sounds like it may be a good candidate for a disc!
Jan
100 UK pounds.
I guess it aint aimed at the home user.
Here's a horrible thought: remember what they did to the 486 chip to make it
a 486SX? (they took a working 486, then nobbled the maths copro so that
they could market the 486 and 487 separately.)
What could they knock out of the OED to make a "home-user" version to justify
a lower price so as not to upset the full-price users?
dw
Dave,
Intel felt they had to cut something out to justify maintaining the "high"
price of the DX.
OUP doesn't have to cut out anything. The CD-ROM costs $1.50 to produce. I
was stating an opinion, that if OUP's objective was simply to make money,
they could probably make a whole lot more by pricing it to a much larger
buying audiance.
Marketeers would like us to believe that the higher the price, the better
the product. You and I both know that isn't necessarily so!
Also, as wonderful a product as OED is, wouldn't you go out and buy 10 at
the 100 pound price and give them to your nephews and nieces? I would.
Net result, millions more people happy (while they speak English correctly)
and OUP increases revenue 1,000 times!
Rgds
Jan
jan,
>>Also, as wonderful a product as OED is, wouldn't you go out and buy 10 at
the 100 pound price and give them to your nephews and nieces? I would.<<
I will definitely go out and buy 10 OED's at 100 pounds, if you will agree
to buy 10 multimedia machines at $3000 each for each of my nephews and
nieces.
Don't you think that maybe OUP is pursuing a market segmentation strategy
with an eye toward timing. It may be willing to forgo unit sales now to get
a much higher price. As more machines come into the market, they will
reduce the price to increase unit sales in a much larger market. No doubt
OUP has a abetter idea than we based on actual sales volume and market
reseach of how to convert the product from a low volume high price item to
a lower price higher volume item, while maximizing profit. I think that the
fact they were able to sell a full size set at $2700 while simultaneously
giving away a miniaturized version as a bookclub gift proves that.
I would rather wait a little time for the price to be reduced, than see the
company go segment the market by introducing a low priced version
immediately that had less functionality than the high priced product. This
is the danger I hope to see avoided. The case of the 486 chip and the
Street Atlas CD being on the point.
Regards, Tim