CompuServe Thread

#Statement of Intent

13 messages in this thread
#196167From: Steve AhlstromMay 8, 1995 10:36 AM
A message of intent from Dr. Peter Kittel …. Mr. Schmitt, Boss of Escom, has authorized me to publish the state of affairs. Most important item first: I have my job, and it's the of the world-wide boss of engineering. Yes, I know, I start into a very difficult task, as successor of real celebrities. OTOH I had eleven years time at Commodore to study what is the wrong strategy and which leads to success. I will spend all effort to avoid these known errors. And now for the big picture: There will be founded a new, completely selfstanding daughter company of Escom AG. It will have own rooms at an own address in Heppenheim. It will be the headquarter of the new company, with control and coordination for the whole world. One subsidiary will exist in any case in the Netherlands, and it will do Europe-wide distribution and sales. Further country subsidiaries are not impossible. Yet there are no concrete decisions about UK, USA, and Canada in particular. The new company is yet to be founded, but this is currently in the works with great effort. The name is not yet decided, it will probably be something like "Commodore-Amiga" or "Amiga-Commodore" or the like. This company will (at least for the time coming) care exclusively for the Amiga model palette. As can be inferred from the first paragraph, there will be an engineering department, for hardware and OS software. For this there exist already promising contacts with well-known and well-reputated names. Yet there's no problem if someone feels obliged to send his resume (no email or fax, please) to Escom AG Personalabteilung Tiergartenstr. 9 D-64646 Heppenheim Germany You see, we consider ourselves an international company. Of course we only want the best ones :-). Further there will be a Support department which will do world-wide coordination, but also covers the german area. Thus most of these people should be german-speaking. The Amiga Developer Support Programm ADSP will get reactivated ASAP. About those developers currently using BIX or CIX, we have not yet decided. These people should feel free to contact me directly at this private account (no company one *yet* existing) and giving some input. In the past years there was a split among the developer community into different communication channels. Thus no direct communication of the developers among each other was possible, and for engineering this meant double work to explain the same issues once on one net and then additionally on another net. We will do everything to avoid this nonsense in future. There are big obstacles, as there are big cost differences in different regions of the earth, and simultaneously a high degree of confidentiality has to be maintained. – Enduser support will happen mostly in electronic form, via mailbox, Internet, and probably also Btx. Of course there will be also a Marketing department and what is needed in admin. All together this will be a rather slim company of ca. 50 people at first, but a further expansion is of course not impossible. It is planned to restart production of the last current model palette, probably in full scale, but no guarantee yet for this. Also of course not all models will appear at the same time again, one after the other. As Escom has an own poweful casing production, they will perhaps get a redesign of their styling, in any case for the A4000, but the hardware under the hood remains unchanged at first. First diverse contributing factories on earth have to revive their production of parts. New developments would mean additional months of waiting, before you could buy the products. That would be too big a sacrifice. The direction of the new engineering department will definitely be the port to some RISC platform. The choice of this RISC is still open. There are ecstatic advocats for at least two alternatives, PPC and HP PA RISC. Chris Ludwig gave an interesting interview about this. It will be the first task of engineering to prepare this choice of paths into the future with all possible expertise. It has been decided to be very liberal in regards of licensing in the future. So, whoever wants to build e.g. an Amiga Laptop or a set-top box, can get chips and OS! As you all see, much of this is still a letter of intent. The points which are declared as still open are *really* open, so there's no use in bombarding me with further questions. As my work load, at least now in the building phase, will be immense, I can't guarantee my presence on the net like before. But who knows me, knows that that would be most painful for me myself. So let's look forward.<p> In the next weeks there will be press conferences to tell more and more details. Long live the Amiga and for a good cooperation. — Best Regards, Dr. Peter Kittel // Private Site in Frankfurt, Germany \X/ Email to: peterk@combo.ganesha.com Now re-employed at The New Commodore in Heppenheim, Germany -sja
#196193From: Peter JonesMay 8, 1995 3:01 PM
Steve, Many thanks for posting that. I consider that to be a really positive development which augurs well for the future. Peter Kittel has a real enthusiasm for the Amiga, judging by the number of messages he used to post. I don't think the guy ever slept! <g> Pete
#196206From: Christopher LapriseMay 8, 1995 4:55 PM
''The name is not yet decided, it will probably be something like "Commodore-Amiga" or "Amiga-Commodore" or the like. This company will (at least for the time coming) care exclusively for the Amiga model palette.'' Steve, If this new company is Amiga-only, then I feel the Commodore name should be excluded from it. "Amiga International" is much more appropriate. Escom can use the Commodore name themselves for their own PC clones if they wish. I will relay this comment to Dr. Kittel. -Chris CNR Media Services
#196220From: Marion J DelandMay 8, 1995 7:39 PM
I agree. Escom needs to realize that in the U.S., at least, the Commodore name does not help sell the Amiga. Marion Deland CROSSINGS – Newsletter for Amiga/PC/Mac compatibility
#196313From: Michael NicolaisenMay 9, 1995 5:13 PM
Why not call it ESCOMMODORE? 🙂 Michael Nicolaisen (Intel outside) Greetings from Germany
#196422From: John ChangMay 10, 1995 12:32 PM
Michael, >Why not call it ESCOMMODORE? 🙂 Well, while your at it, you might want to call the computer Escargot? OK, OK Frederic! It was a stupid joke! Regards, John Chang
#196434From: Paul IdolMay 10, 1995 2:22 PM
Yup, and the ads can run "Snails! Git'cher snails!" Just the image we want for fast multimedia machines. <G> Mr. Zombie
#196440From: Andres StaubliMay 10, 1995 3:01 PM
Hello, Amiga Multimedia win, Commodore is dead and not welcome to me. From Switzerland: Andres Staubli 100333.3017@compuserve.com -Andres Staubli
#196211From: Joachim SondermannMay 8, 1995 5:24 PM
I'm really glad that Peter Kittel is back with the Amiga. He has always been of great help to Amiga users (especially in Germany) and he allowed himself to have his own opinion on matters which doesn't count less, IMO. This statement of intent sounds promising to me, even though there seem to be some loose ends. I hope that they really will support developers this time and ASAP. And I'd appreciate to get support as an user on the information highway (Hey, what about CIS?). I would like to have the RiscAmiga right now, of course. But I understand that it will take some or even more <g> time to develop it. I feel reassured though by the thought that I will (hopefully) be able to get an A4000 if my old A2000 blows off. BTW: I think I still have a picture of Peter Kittel somewhere around. If someone is interested I could upload it. cu, Joachim Sondermann-Bieker on Amiga AutoPilot 1.80 from Cologne, Germany
#196243From: MICHAEL SMITHMay 8, 1995 9:23 PM
I would love to see a pic of him- He sounds great- I'm excited again!! Thanks Mike
#196331From: Alex BakerMay 9, 1995 6:50 PM
I'd be interested in seeing who the "adoptive father" of the Amiga is. Go ahead and upload the picture.
#196280From: Leslie T. BartiromoMay 9, 1995 8:55 AM
Thanks very much for the post. Let's hope this is the beginning of good things.
#196369From: Christian de la PoiMay 10, 1995 12:19 AM
Here are my suggestions: 1. Find an entirely new and catchy name for the Amiga. Regular Amiga devotees will know what it is anyway. The big asset, however, is that the "losing" brand name will no longer encourage immediate discard. Also, the micro-computer industry is much more open 'philosophically' to another platform. Many PC users and commentators are frightened by what will happen when Windows 95/NT plows the marketplace. And last but not least, multimedia has become a real shipping product now. Make the name attach itself with multimedia/video/audio/digital/multi-tasking and sound powerful and young. 2. Redesign the casing of all future products. Take modern aesthetics very seriously. There is a terrible void right now in the physical aspect of PCs in the industry (Apple is fairly good at this). Take advantage of it! Try new color schemes. Don't be discouraged to stand-out! 3. Very important. The basic technical specs for ALL new products should be (in order of importance): minimum SVGA output (800 x 600 x 256 colors @ 76Mhz) with simultaneous NTSC (flicker is absolutely out of fashion), MC68040 (reviewers will knock you KO if not), 300MB HD (do you really want new developers to standardize on diskettes?), 1.72/1.44 3.5" diskettes with built-in PC/Mac file sharing capabilities (encourage people to use other systems with their [new name PC]! Remember, no one is going to switch to [new name PC] for word processing or data base management. You must offer something that has a different value compared to what is available elsewhere. 4. Forget about making monitors. Get (3) good sources/agreements with makers such as Mag, Samsung and NEC (if possible) (these are examples). Leave their names on it. This will provide two important things: a) proof of industry standard supporting peripherals. b) improve your image (in every way).. 5. Provide packaged solutions (with different entry prices of course) such as with Video Director, Video Toaster/Flyer, etc. BE CREATIVE. Maybe you could include a model with built-in SVHS or Hi-8!!! You don't need to spend tons of funds on these initial solutions. For instance, make the video/sound signals funnel through the system connected through a built-in genlock/sound sampler. GVP had some. Commodore, I think, had some. Make all this stuff work using utilities/apps that are widely available already. You can wait until your sales are adequate before trying to emulate quick-time and all through the OS. <Christian de la Pointe>