CompuServe Thread

#Amiga CD32

12 messages in this thread
#110845From: Peter JonesAug 19, 1993 2:54 PM
Betty, I think the CD32 could be a watershed for Commodore. If it can repeat the success of the 64, The Amiga might survive. Pete Jones, flying on AutoPilot from Brussels, Belgium
#110863From: Michael SheaAug 19, 1993 5:57 PM
I hope you are right about CD32, but I think CBM blew it a long time ago. Why, because they had a superior machine and failed to market it and in the mean time, the competitors have caught up to a degree, although I still think they are inferior. If I were CBM, with the release of the A2000 I would have really gone after IBM Clone users. I would have done it by two main methods. Advertising and by practically giving away bridgeboards. The should have sold the puppies at either break even or maybe even a loss. They could have advertised you were getting two computers for the price of one, and this might of offset in peoples minds the higher price of Amiga as compared to clones. They could have made up the BB losses in increased sales, the software base would have expanded and like an avalanche, Ami would have established a market share at least as good as the Mac's. And I don't think it is too late to do something like this. I sure hope the stockholder movement has some effect. Even though I am a poor grad. student, I am going to buy a few shares so I might have a vote or two. I encourage everyone else to do the same.
#110930From: Paul GerhardtAug 20, 1993 11:19 AM
>They could have advertised you were getting two computers for the price of one How about THREE computers in one! U.U. has a deal going where they will supply 5000 Emplants a month to C= U.K. It looks like every 4000 sold in the U.K. will come with Emplant installed! With Emplant both MAC and (eventually) PC emulation will be possible.
#110970From: Jonathan BlackwellAug 20, 1993 3:40 PM
Paul- Yup, Jim at UU told me the same thing. Recently I heard that UU got the first PO for 5000 units! -Jonathan
#111050From: Brian BartlettAug 21, 1993 4:47 AM
if compatibility with either the Mac or IBM-compatible realms were an issue in the Amiga market, the machine would have sold quite long ago.
#111115From: Michael SheaAug 21, 1993 3:30 PM
<< if compatibility with either the Mac or IBM-compatible realms were an issue in the Amiga market, the machine would have sold quite long ago. >> I do not think this is true. The problem has almost always been that for the price of a BridgeBoard, you could buy a complete IBM clone with monitor and even some software thrown in. As early as the beginning of this year this was true. For everthing I put into setting up my Amiga with a 486SLC BB, I could have bough a 486SX and maybe even a DX machine. That is why I started this by saying CBM should have been willing to break even or take a loss on the BB's. The main reason people buy clones is that they are cheap and there is alot of software around. Amigas sold under my strategy would not be as cheap as clones, but the price differential could be kept low enough to be attractive when essential free IBM compatiblity is thrown in.
#111106From: Michael SheaAug 21, 1993 2:59 PM
Paul, Why doesn't CBM America do something like this. BTW, does the Emplant have room for more than one ROM so you can have MAC and IBM emmulation off the same card. Also, could both emmulations run at the same time (probably not). Mike
#111225From: Paul GerhardtAug 22, 1993 9:08 PM
You plug the MAC rom into emplant (there are a variety of sockets to fit a variety of rom types), run a program that puts the rom image on disk, and then the emulation runs from the rom image. So you only need to actual roms for the initial installation. After that you can put them away in some safe location. Jim says the PC emulation wil not require any roms. BTW I gather from what Jim says that in Europe MAC roms are freely available (something to do with consumer laws over there) so installing Emplant in alot of 4000s in no problem I guess? …AutoPilot Engaged… -Paul-
#111283From: Michael SheaAug 23, 1993 4:38 PM
Paul, Oh, I see. I wish I could afford an Emplant right now.. Mike
#110972From: Peter JonesAug 20, 1993 4:07 PM
Michael, One hopeful sign here in Belgium is that Commodore has engaged the services of a professional PR agency for the launch of the CD32, rather than handling it itself! Pete Jones, flying on AutoPilot from Brussels, Belgium
#111049From: Brian BartlettAug 21, 1993 4:47 AM
Michael, as I keep pointing out, as do others, to go after the IBM-clone market requires money. Money to advertise, money to seed various software development firms (i.e. bribe them to support your platform), money to pay off the media. I've been tracking Commodore for quite a while, given my investment in an extremely early A1000, and they've never had that kind of money. Whether you want to blame that on the owners, the executive types, or whatever, the money has never been there. I'm quite suspicious of those that say the CD32 will be marketed well as this bears no resemblence whatsover to past marketing pracitices. If it is marketed well, I wonder how far CBU went into debt.
#111108From: Michael SheaAug 21, 1993 2:59 PM
Well, did Apple have all the money they needed when they started. There are people out there willing to take high risks with their money for the hope of a windfail return on investment. Also, CBM might have had to make some hard decisions on cutbacks in other areas to come up with the capital. One thing I firmly believe, is that given half a marketing chance, the superior technology of the Amiga would have been recognized by the computer market, and the Amiga would have taken off. I sure wish that Amiga Inc. could have just held out long enough to get the A1000 on the market and started making a little money. A small company like that has little to loose in taking risks, and everything to gain. When CBM bought them out, you had a well established company with a strong interest in preserving its previous gains and less willing to take the risks that could have catapults the Amiga to the very top.