CompuServe Thread

#Schreiber Silliness

14 messages in this thread
#119426From: James Coulter[Mindscape]Aug 20, 1994 11:15 AM
PMJI, but . . . >> If it could be copied freely we would be out of our profits. << Where is there evidence of this? Microsoft does not copy protect their stuff, they certainly are not hurting. Shareware is not hurting. It seems to me that copy protection may actually _limit_ the potential of a product for two reasons: 1) People like Roger, myself, and others who get fed-up with jumping through silly protection hoops may not buy the software. 2) The advertisment value of pirated software can sometimes outweigh the value of creating copy-protected software. I am not advocating piracy. I am, however, saying that many "pirates" will buy a product after they have tried it out – if for nothing more than the manuals! This is why sharware works. This is how MANY commercial applications get off the ground. If its money you're after, look into what forms of marketing really work! — James — MAP — PS: No disrespect meant to you, Mike, or others with copy protection schemes — only a personal opinion.
#119447From: Mike White SunDog Pro.Aug 20, 1994 6:39 PM
As in regards to Microsoft There's millions of computers out there so they do'nt loose out they still make alot of money there's a difference from a small CO like us [SDP] and a big CO. like microsoft. Mike White [SDP]
#119466From: Roger DanielsenAug 20, 1994 11:37 PM
Mike, Do you really think if Bill Gates would have made everyone call in for permission to reload DOS we'd even be using DOS today? Roger D.
#119516From: James Coulter[Mindscape]Aug 21, 1994 3:09 PM
I must disagree. If economies of scale were in effect, then the shareware scheme would have failed long ago. All shareware starts out on just a few computers, and if the software is worth it, it still succeeds. I think your comparison of 'they have many customers' and 'we have few' for a reason to support copy protection is a common assumption unsupported by the evidence. — James — MAP —
#119464From: Roger DanielsenAug 20, 1994 11:37 PM
James, <<Where is the evidence of this?>> I've got to agree with you. I'm certainly not aware of and I'd certainly be interested to hear of any verifiable studies by the Software Publishers Association or anyone else that showed companies more profitable after implementing oppressive protection schemes like Schreibers. My suspicion is that a bunch of people sit around thinking that they've got a bunch of really cool stuff to sell, and can't imagine why profits aren't what they might have hoped. And then someone says, " It must be piracy. That's the ticket." <<…many "pirates" will buy a product after they have tried it out – if for nothing more than the manual!>> Maybe I'm just slow, but I can't imagine trying to do any of this stuff without a manual. Or maybe software pirates, on top of everything else, are supposed to be superhuman individuals. Roger D.
#119517From: James Coulter[Mindscape]Aug 21, 1994 3:09 PM
One more thought on copy protection actually _hurting_ sales . . . If I remember right, word of mouth is the most effective means of marketing any product or service. The correllary poses that the inverse is also true. I have read now at least four messages of dissatisfaction and disrecommendation due to the Schreiber protection scheme. Let us conservatively assume that for each of these messages, two people decide not to buy the product. They are turning people off to the product faster than turning people on to it. It sounds degenerative to me. Every person who buys a product could be considered the root of a binary tree for future sales (word of mouth, remember). But if the tree is cut down at the root level because of customer disatisfaction, a huge potential is lost. Why do they do this? When will it change? Who is John Gault? — James — MAP —
#119582From: ROBERT RITGERAug 22, 1994 12:26 AM
James: /__________From your message___________\\ Who is John Gault? __________________________________________ Do you have his CIS address? <BG> Bob
#119651From: Aug 22, 1994 12:17 PM
Bob: >> Who is John Gault? >>>> Do you have his CIS address? Try a search by company name – he's may be still listed under "Taggert Transcontinental", but he may have let it lapse by now… Greg Pyros
#120577From: James Coulter[Mindscape]Aug 26, 1994 11:40 PM
>> may be still listed under "Taggert Transcontinental" << 🙂 🙂 🙂 — James — MAP —
#119615From: SyndesisAug 22, 1994 9:06 AM
If the positive word-of-mouth chain ("binary tree") is the same size as the negative w-o-m chain, what's the balance? Does good news travel farther than bad news? From my experience, word of bugs and deficiencies does *NOT* carry as far as the news of new, hip features; this leads to situations where inferior products are promoted *forever* because they have one snappy feature.
#120578From: James Coulter[Mindscape]Aug 26, 1994 11:40 PM
>> this leads to situations where inferior products are promoted *forever* because they have one snappy feature. << You have a point — and it supports my premis that inane protection schemes are unneccessary for the success of a company. — James — MAP —
#119616From: SyndesisAug 22, 1994 9:07 AM
Shareware "successful"? For every Buttonware or Phil Katz, there's a thousand languishing shareware products. As a scheme for making money, I do not recommend shareware. You'd do better digging ditches, or for that matter, becoming a Novell Certified Engineer. 🙂
#119731From: Roger DanielsenAug 22, 1994 5:48 PM
John, A member of the operating engineers union running a backhoe today with benefits, unemployment and overtime could very well make more than you or me. You should be careful what you say about ditchdigger these days. <g> I think there were laborers working on that bridge project in CA that made well in excess of $100,000 for that one bridge. Roger D.
#120579From: James Coulter[Mindscape]Aug 26, 1994 11:40 PM
If the sharware is useful it will be successful. The reason there is such a failure ratio is that there are so many useless pieces of shareware. Usefull shareware does not depend on protection. Rather, it depends on trust. If it is usefull, it will succed. Likewise, the use of copy protection will not make a company. If the software is usefull, it will succeed — unless there is customer dissatisfaction with the software despite its usefullness (IMHO). >> becoming a Novell Certified Engineer << <BG> — James — MAP —