#Comdex
4 messages in this thread
PMFJI – But in the Oct'94 AC interview with Alex, he indicated that he had
not intention of going head-to-head with PC or Mac markets, but channel
his marketing and R&D into the graphic workstation market. With Imagine,
LightWave and others, the Amiga is already a potent Graphics machine, and
we all know it has a place in video, a market that is still wide open for
leading edge technology. He seems to make a valid point.
Hank/Videology – Where you get all the P.O.M.P. under all
Circumstances
Henry,
"… channel his marketing and R&D into the graphic workstation market."
"He seems to make a valid point."
Yes. But please remember what I said. Just because we (the Amiga) are not
competing with them, does NOT mean they (the clone army and Apple) are not
competing with us.
The Amiga has the architecture and reputation to remain a player in the
video and graphics workstation. The same was true for multimedia.
In the PC market, they operate by the principle that you CAN put a square
peg in a round hole, IF YOU PUSH HARD ENOUGH. That is what has driven the
clock-doubled 486's, the Pentium, the PCI bus, the VESA bus, etc. They
just brute-force the issue. With multimedia, it worked. There is no reason
to expect it to fail in video.
Since the PC has the visibility and the support infrastructure, and the PC
is "industry standard", there is a lot of R&D to move the PC into ALL
areas where computer power is pertinent. Video is no different. Since the
PC is supported by corporate budgets, if the PC solution costs more than
the Amiga solution, it will be almost irrelevant. Corporations key on
life-cycle costs, and with almost no support infrastructure, the small
savings in Amiga purchase price are eclipsed over the long term.
So, keeping the Amiga's advantage in video and graphics is a good
short-term solution. Keep moving the goal posts. But even this will work
only if the world knows the goal posts have moved. But in the long term,
either the Amiga creates all-new markets, are moves back into markets
previously lost. If it does neither, the graphics strategy will only rate
an additional sentence in the Amiga's historical footnote.
Tab Trepagnier
Cruising on AutoPilot from Beaumont, Texas
That is certainly a possibility, but at present many corporate video dpt's have
not only accepted the Toaster, but are using them in production. If we can
support them, and show them that the Toaster/Amiga is still alive, then this is
the beginning of a signigicant expanding market.
>> So, keeping the Amiga's advantage in video and graphics is a good
>> short-term solution. Keep moving the goal posts. But even this will
>> work only if the world knows the goal posts have moved. But in the long
>> term, either the Amiga creates all-new markets, are moves back into
>> markets previously lost. If it does neither, the graphics strategy will
>> only rate an additional sentence in the Amiga's historical footnote.
Tab –
PMFJI here, but I agree. The Amiga company should concentrate firstly and
foremostly on the computer's strongest areas first — graphics, video, and
multimedia. Remember what kept the Mac from falling and never arising?
Desktop publishing — its strongest area. Once it had secured that
ground, it moved into other markets, such as spreadsheets and word
processing. It didn't just stop at being a niche machine; it was saved
and buoyed by its niche. "Multimedia" (I do so hate buzzwords), which
includes video and games, is probably the niche of the '90's; it is easily
the Amiga's forte, and it should be the focal point of any effort at
reviving the Amiga. The other stuff can be worried about later.
– Jim, on AutoPilot!