#Real Estate Videos
3 messages in this thread
I am currently entering the field of Real Estate Video in my area of FT.
Lauderdale and I am interested in getting in touch with others doing this. This
type of work has been attempted at least twice that I know of in my area and
has failed. I believe it has been because of price. I have been in touch with
someone doing it in Colorado where the market seems very similar to here where
I'm at. In that real estate is in high demand, there are a lot of relocations,
and the price range for the listings is about the same- $100,000 and up. One
major difference is that my contact in Colorado charges on the average $300 per
residential listing and $1500-$3000 for commercial. I haven't had much contact
with realtors that handle commercial listings yet but the residential realtors
flinch at a $150 price for say a $200,000 listing. I have no problem pricing my
services much lower in the beginning to get more exposure, but I am curious
what others are doing. Technically I am shooting Hi8 and editing to a SVHS
master which includes intro and finishing titles with 24bit background and
using a Panasonic WJ-AVE5 for transitions between scenes with narration and
music. Again, I'd like to know what others are doing in similar or different
real estate markets.
Thanks
Rick
Hi Rick,
I can't offer you much help, but I did have a question. How are you
distributing the video listings? Are you giving VHS copies to realtors,
or on a cable channel or what?
-John
Rick:
I am the editor of Video Pro magazine. We have a lot of readers who are doing
the same thing you are investigating and our expert columnists have given
recommendations to do exactly what you are already doing. That is, researching
your market, looking to see what other people are doing and pricing your
service so that it is attractive. I think you need to make sure, however that
your sampling of realtors is representative before you decide on your pricing.
If you ask 10 of them and they think $150 is okay, the next 10 might think 250
is okay. And whatever you decide upon, don't be afraid to adjust as you get
feedback from your customers. Also, keep an eye on the competition. Even if
there isn't any now, it will emerge as you blaze new trails.
Good Luck!
Tim