CompuServe Thread

#Publishing Partner

4 messages in this thread
#9177From: Calvin H. DunnJan 1, 1989 11:13 PM
They get $6,000!!! What do they get for ads of software that is real? Anyway, I just hope that when Pub. Partner finally does come out that it will have been worth the wait. Thanks for the information on the ad rates.
#9195From: Stan Kalisher (Impulse)Jan 2, 1989 10:41 AM
Calvin – From our point of view, our almost total lack of print advertising is one of the reasons we have been able t-eep the retail costs of our products fairly low. We have also found that for us, product mentions and reviews have a much better consumer response than flashy ads in every mag. If I get me PageStream before yours shows up, I' ll let ya know what I think. <–Stan
#9341From: Calvin H. DunnJan 4, 1989 9:02 PM
Thanks, I appreciate that. By the way, have you noticed how many of those large $6,000 ads don't even show a screen shot of the program. Some of those ads ran for months before I even knew what kind of game or product it was. The ads for games tend to do this the most. Wonderful art work, but no idea what the game looks like. Thanks again!
#9353From: Stan Kalisher (Impulse)Jan 4, 1989 10:44 PM
Calvin – As far as screen shots, as you may have noticed, we software developers are a fickle lot. Stuff usually gets changed, fixed and moved around in the eleventh hour. As ads for the larger circulation rags like AW are submitted sometimes up to 3 months prior to publication, screens might not even be finished. It''s probably better not to show anything, than a screen thats not even close to finished product. I guess I'm going on gut instinct, but my experience with their ST product is making it worth the wait for me. . Stan