CompuServe Messages

That's an interesting point that's always intrigued me. You don't generally find Chevy owners telling Ford owners where they've went wrong, nor will you often find Nakamichi owners castigating Teac users. There's something about computers that brings out a keen sense of competition in their owners and users. I don't think it has anything to do with brand loyalty as such (how could you get behind Tramiel or Jobs?). I think it's more rooted in the notion that computers are just extensions of ourselves. When you look at the motivation behind many of today's computer purchases (to help Johnny get ahead in school, or to get rich programming), it's apparent that a much higher percentage of such buyers are just too damn competitive by nature than is the case with other consumer purchases. It's ourselves, our own vulnerabilities that are at stake in the "my computer's better than yours" wars. [end of armchair-psychology mode] Bob Perez * Replies: 2067, 2074