#Music CD/SBP Audio Prob.
03-Mar-93 04:38:09
Sb: #41680-#Music CD/SBP Audio Prob.
Fm: Jack L. Chalker 72205,613
To: Don Norris 100032,1151
No, I think you miss the point here. Tape rentals are the big money in home
movies; purchases even now, save for the very cheap promotions (i.e. Beauty and
the Beast for $16.95 with rebate…) are a very small percentage of the market,
while in laserdiscs the vast majority are purchased and there are limited
rental outlets in any case.
For a medium to overtake VHS it would have to offer significant
improvements at a price the public was willing to pay and the rental market was
willing to accept. Now, if someone were to bring out affordable RERECORDABLE
video laser disks at a price not too much of a premium above VHS tape, I'd say
they'd have something as a consumer medium, but what I've seen so far isn't The
Product.
I think the laserdisc market will endure for at least the rest of the
decade until there are dramatic improvements enough to force a switch. A series
of marketing surveys trying to determine why the CD replaced the LP so rapidly,
even at a premium in disk price, have all come up with the same result. Better
sound? Nope. More capacity? Guess again. The vast majority of the public went
to them because they didn't develop ticks and pops or needle wear and could be
cleaned with Windex!
Since that already applies to laserdiscs, and since laserdisc prices are
not on the whole much of a premium, you'll have to do better than that to
replace them.
I am looking at the two new audiotape replacements with interest. The Sony
recordable minidisk is superior in a lot of ways to the Philips DCC system, but
if either takes over (and neither will until player prices come down
dramatically, tape/disc prices ditto, and there's a tremendous inventory of
prerecorded stuff in the format as well) I would bet on the DCC simply because
it can play the older analog tapes. On the other hand, I don't see anything in
either format that will make it the CD of tapes….