#CDTV $3 Royalty?
I talked today with CBM's John Campbell, to ask why the CDTV per-disc royalty
rose from 25 cents to $3. His reasons: 1) Because everyone else (that is:
Sega, 3DO, CD-I, but except MPC) is doing it. 2) Because 25 cent royalties
didn't make it worthwhile to sue the companies who didn't pay the royalty in
the past. 3) Because $3 a disc would generate cash to help justify future
development and support of the CDTV mastering tools.
I pointed out that this doubles the parts cost of CD-ROM products made with
CBM's tools. A minimal CD-ROM title might cost about $3 to produce a disc in a
jewel box with a color cover. Of course, this doesn't account for other
overhead costs, or the costs associated with the actual data on the disc.
Syndesis has been working on a CD-ROM product. We had hoped to use CBM's
tools, but they've just priced us out of the market. I had high hopes that
more Amiga developers would produce non-CDTV discs, because of the inexpensive
access to CBM's pre-mastering tools. Now it's a lot more expensive to do so.
I think they've just priced several other companies out of the market, or at
least cut their profits… like Hypermedia, who sells Fish discs at $69
retail, and quarterly updates for about $20… or Xetec, who was giving away
two CDTV-compatible CD-ROMs with their CD-ROM drive bundles… and certainly
Walnut Creek won't bother to make their discs CDTV compatible if the royalty is
$3.
You've got to pay $3 a disc if you used CBM's pre-mastering tools to make the
disc. (Using their tools makes the disc CDTV-compatible.) I think this means
that all the non-CDTV-specific Amiga discs will be mastered on other platforms.
I think a lot of CDTV titles will be priced out of the market… a $6 raw
parts cost instead of a $3 parts cost means a $50 title barely makes any money.
If distributors are buying it for $20, and the raw cost is $6, there's only $14
for overhead and R&D, instead of $17. In other words, CBM just imposed a 17
percent tax on low-cost discs.
From my discussions with present CDTV developers, sales were so dismal to begin
with – now a $3 royalty to CBM can only make it worse. Most CDTV titles were
in minimal packaging in order to preserve margins while maintaining a $50-or-so
price point.
On the other hand, if you send $4,000 to Pinnacle Micro, they'll send you a
Mac-based CD-ROM writing drive and pre-mastering software. This writes $39
"one-off" discs in ISO-9660, audio, and Mac HFS formats. If you planned to sell
at least 2,000 discs, would you rather send $6,000+ to CBM, or would you rather
send $4,000 to Pinnacle and have an in-house system?