MONALISA DRIVERS
<< They can't risk getting their dealers upset with them by going direct.
Hercules has set up a pretty good authorized dealer network, and all the time
and money they spent on it would be thrown out the window by going direct…
And on a trade-in, they wouldn't make enough money to justify it. >>
Ahh. Oh yes, that makes sense. I guess the software and hardware markets are
pretty different critters. Aldus, while alienating dealers with a direct-only
upgrade path, at least can make some money at it because they expect future
upgrades. Not so with Herc.
DannO