Multimedia platform
20-Mar-93 23:28:24
Sb: #27872-Multimedia platform
Fm: Jim Dutton 72237,561
To: Chris N.Julson 72727,1127
Chris,
If CBM were wiser, they would allow non-Amiga-only shops to become CBM
authorized dealers/repair shops, in a way that would enCOURAGE them to do
so (not, "you have to stock $50 million worth of 'our' stuff, or forget
it", or whatever the requirements are).
While single-system dealers and repair centers do well enough in the
non-CBM arena, they do not do so well as CBM only ventures. I have seen,
oh, 3-6 dealers/repair centers "dry up" in Saint Louis, Missouri, over the
last 4-7 years, and it is hard, for some reason, to find MUCH of ANYTHING,
even in the Chicago area!
If CBM could develop a plan AND policy that would support non-CBM
ventures in such a way as to help them to be profitable WITH the CBM gear,
then we all would see at least a better foundation to work from, and
perhaps, even some slight expansion.
I feel for CBM dealers since they are in such a niche market, and they
really don't have a lot of luxuries as do other platform dealers (eg; tons
of supporting books in bookstores, additional "software shops", etc.).
On the other hand, CBM has to do a better job of supplying items to
dealers, regardless of whether they have a mega-buck inventory or not. I
certainly won't go back to a dealer for CBM related equipment if I have to
wait 6-12 months for a single part order to get filled, because the dealer
in question doesn't have as much of a CBM sales history/inventory as they
do Macintoshes.
If nothing else, visit your local Amiga dealer and "cheer them up". They
may make only enough money to survive, and your platitudes towards them
may give them the necessary incentive to STAY CBM dealers.
I would like to see Sears, Montgomery Wards, et cetera, at LEAST sell
the A1200, and even better, the A4000, but CBM has to do enough
"plowsharing" to make that happen, AND, they need to guarantee delivery of
ordered items. K-Mart used to handle C-64's, but gave up when their orders
weren't being filled in a timely manner.
I don't know if CBM is consciously "supressing" the Amiga marketplace in
the US or not. Maybe they are, for the gains elsewhere?? It is more
likely, that they have yet to find the multifaceted, long term AND short
term marketing policies that will expand the US Amiga marketplace. It
appears that CBM keeps trying to find "short term miracles", and then
"rotates the crop" when they don't materialize.
I ALSO don't believe that it helps having a CEO who earns MORE than the
CEO of IBM!! It would appear that most of the profits earned by CBM go to
make certain components of CBM, "happy to be a part of the crowd", more
than pushing its frontiers. I have to digress a little here, since CBM HAS
improved on WorkBench, DID produce the A1200's and A4000's, is supposed to
have completed a final version of Unix, IS in the process of upgrading
their Ethernet based TCP/IP software, but, there would be more R&D capital
if there were less exotic executives (?).
Real World:southern Illinois,USA Internet:ca0008 at siucvmb.siu.edu