CompuServe Messages

#LightWave seperate

    28-Feb-94 17:12:30
Fm: Frank Vanella 76527,723
To: Rick Thornquist 76137,462
Rick, I certainly don't mind your jumping in on the thread, I welcome your input even though I don't agree wholeheartedly. Yes I agree that stealing is wrong. So is stubborn reliance on a punitive approach to customer relations. FYI, I do not own LightRave. I have two complete Toaster systems and really don't think my opinion on the matter is all that unique. Perhaps others will chime in with their views as well. Obviously I CAN afford to buy the product, but I realize that others who cannot, may take the "low" road and buy LightRave. To reiterate for your benefit. I think Newtek is missing an income oppourtunity, it's that simple. There are many companies that now recognize the value of site licensing as a valid way of circumventing piracy efforts while at the same time fostering good customer relations which either increase or protect their market share. Although Lightwave isn't on the same level of development or installed base as a popular spreadsheet or word processor, Newtek can ill afford to be closed minded to oppourtunities which enhance custmer contact while defeating an interloper from eating away at their deserved market. Practicality dictates that when other well established companies can and do use site licenses for just such a purpose, that it bears examining. For a company that wishes to be viewed as innovative in other respects, it strikes me that Newtek could learn a lesson from the so called "established" software firms and turn a lemon into lemonade. Frank