#LightWave seperate
28-Feb-94 17:12:30
Sb: #75775-#LightWave seperate
Fm: Frank Vanella 76527,723
To: Rick Thornquist 76137,462
Rick,
I certainly don't mind your jumping in on the thread, I welcome your input even
though I don't agree wholeheartedly. Yes I agree that stealing is wrong. So is
stubborn reliance on a punitive approach to customer relations.
FYI, I do not own LightRave. I have two complete Toaster systems and really
don't think my opinion on the matter is all that unique. Perhaps others will
chime in with their views as well.
Obviously I CAN afford to buy the product, but I realize that others who
cannot, may take the "low" road and buy LightRave. To reiterate for your
benefit. I think Newtek is missing an income oppourtunity, it's that simple.
There are many companies that now recognize the value of site licensing as a
valid way of circumventing piracy efforts while at the same time fostering good
customer relations which either increase or protect their market share.
Although Lightwave isn't on the same level of development or installed base as
a popular spreadsheet or word processor, Newtek can ill afford to be closed
minded to oppourtunities which enhance custmer contact while defeating an
interloper from eating away at their deserved market. Practicality dictates
that when other well established companies can and do use site licenses for
just such a purpose, that it bears examining. For a company that wishes to be
viewed as innovative in other respects, it strikes me that Newtek could learn a
lesson from the so called "established" software firms and turn a lemon into
lemonade.
Frank