#non-linear editing
21-Mar-94 18:10:12
Sb: #77340-#non-linear editing
Fm: Steve Ahlstrom 76703,2006
To: Alyce 74221,1603
FOR IMMEDIATE RELEASE
contact: Jud Alford, NewTek Inc. (913) 228-8000
NEWTEK STUNS NAB WITH THE INTRODUCTION OF THE VIDEO TOASTER FLYER
TAPELESS EDITING SYSTEM
Las Vegas, March 20, 1994 – NewTek, Inc., the pioneers of the desktop
video industry, announce the Video Toaster Flyer, the first D2
quality tapeless editing system. With the Flyer priced at $3995,
NewTek once again shatters the price/performance standards for
broadcast quality video production just as they did with the release
of the Video Toaster in 1990.
"When we originally conceived the idea for the Video Toaster it was
to provide all the tools necessary to create broadcast quality
television at a price almost anyone could afford." said Tim Jenison,
NewTek President. "With the introduction of the Video Toaster Flyer
we have made the tools even more accessible, reducing the cost of
production by an order of magnitude."
The Video Toaster Flyer is the result of more than seven years of
intense research and development. The Video Toaster Flyer offers D2
quality video and CD quality audio editing in a tapeless, non-linear
environment. The Video Toaster Flyer tapeless editor allows the user
to dial in the video quality, up to lossless D2 quality. All video
data is stored on computer hard drives that allow the user to access
particular segments instantaneously without having to shuttle from
one point to another as in traditional tape editing. The system
employs an easy to use, drag and drop storyboard interface.
The breakthrough technology in the Video Toaster Flyer is NewTek's
revolutionary new VTASC compression algorithm. VTASC sets a new
standard for hard disk based video compresson by combining D2,
broadcast quality video with unprecedented compression ratios. NewTek
is currently in discussion with a number of vendors looking to
license VTASC and Video Toaster Flyer technology.
The Video Toaster Flyer continues NewTek's tradition of providing easy
to use, broadcast quality video production tools, at unbelivevably
low prices.. The complete Video Toaster Flyer system provides the
ability to incorporate all of the tools from the Video Toaster;
digital video effects, paint graphics, titles and animations directly
into productions edited from one simple interface. For Toaster
LightWave 3D users, the tapeless editor will allow the blending of
moving video easily and seamlessly into animated video prouctions.
NewTek will be demonstrating the Video Toaster Flyer at the National
Association of Broadcasters Convention, March 21-24 in Booth #11050.