CompuServe Messages

#Capture Files

    02-Mar-95 09:10:43
Sb: #3354-#Capture Files
Fm: Jeff Sauer 74441,652
To: Dean Hills 73363,107
Dean: Let me jump in in support of the consumer. Maxtor does have an "AV" drive, BUT their "AV" does not stand for audio video or audio/visual or any other "AV" from any high school equipment prep room. No, it is with true marketing insight that Maxtor has created an acronym for "ADDED VALUE." :-> Perhaps in their defence I should note that, having spoken with officials there, I don't believe it to be an intentional deception. Multimedia, after all, means different things to different people; overhead transparancies and audio, or singing and dancing together… :-))) BTW, marketing tsar, Rick Lucas at Micropolis deserves a lot of credit for using T-Cal (thermo recal..) to get everyone to think video on a hard disk. He was absoluting right that video creates special problems for hard drives. It turns out, though, that T-Cal is just the poster child for a couple dozen factors and parameters that have to be dealt with properly for optimal video performance. Jeff Sauer