CompuServe Messages

<<information is at the heart of the production.>> Michael, I couldn't agree more. I'm just observing how things appear to be. <<Nothing but a bunch of Twinkeis, Dong Dongs and Cupcakes being pumed through the airways.>> Well, video junk food does abound. But maybe that's because people rely on post too much. It's the glamourous and hi-tec part. By the time the project reaches the DTV professional; most of the work should've already been done. Every year this 10 billion dollar company assembles the management from all their divisions in a week-long conference at a resort. Now this company has a sports marketing division that produces sports broadcasts of nearly everything from show jumping, to baseball, to boat racing. They own a studio that posts most of their stuff 'in house'. Production is contracted to event media. A coupla years ago at this conference, each division was given a video camera on Sunday and told that by the following Friday they were to have produced a music video. All divisions would be judged, and the best ones aired for the conference. I got a call from a buddy; a manager in creative services, from his resort hotel room… "Paul, it's Wednesday and we haven't shot a single frame; any ideas?" I laughed out loud. "You guys eat Quantel PB's for lunch, and you can't whip up a little clip with a home camcorder?" Concept and production is everything. You can't post-produce what isn't there to begin with. Yet stock music and footage houses are booming in the DTV biz, as if to imply that any old material will do. And if I see ONE MORE chrome sphere floating above a tile floor… Well, to use your own words, "Oh this is starting to get to stange so I will clam up now." <laugh> Paul