#Topic of the Week: MKTG
15-Mar-95 07:53:42
Sb: #3732-#Topic of the Week: MKTG
Fm: ALBA-MARIE BESTENI 73773,2744
To: Steve Bennett/SYSOP 76702,1071
John:
Thanks for creating this topic. As publisher of a national newsletter
targeting video entrepreneurs, one observation I make over and over again is
that most independent video producers spend too much time and money on
equipment and production and not enough on marketing their services.
If these producers put the same amount of energy they put into making equipment
purchases into marketing their businesses, they'd make a lot more money and
have a lot more free time to enjoy the video toys they buy for themselves…
not to mention a lot of free time to do non-video related stuff too.
Barbara A. Besteni, Publisher
VIDEO FILE, Professional Journal of the Video Entrepreneur