CompuServe Messages

Charles, I tend to agree with you. Even if he's generally regarded as obnoxious and stupid, he (the Amiga guy) can still be quite an effective tool for brand recognition. Some of the most effective advertising icons (as evidenced by their long-term durability) have been obnoxious and/or stupid. Examples? How about Mr. Whipple, the Charmin man, or Rosie, with the 'quicker-picker-upper' paper towels? We could have a great time just thinking about all the 'stupid' ads we are exposed to every day. (Just tell me you're not smiling right now thinking of a couple! 😉 ) I cringed every time I saw those ads, but you can bet I remembered them and the products they pitched. The amazing thing about human nature is that as long as you can get people to remember your product, then the vehicle used to plant that memory is nearly irrelevant. The key is to keep your product in peoples' minds. And that means a long term commitment to developing and maintaining an identification for your product. This is something Commodore really hasn't done much of before. The Amiga desperately needs to be noticed and remembered by more people, as it's drowning in all the 'noise' created by the other platforms. The Amiga guy, for all his faults, at least separates and distinguishes Amiga ads from the rest. I don't mind Amiga guy, but I do wish the ads had just a little more 'meat' in them. Just mentioning some of the truly unique things the Amiga can do could bridge the gap between curiosity and interest. That could be enough to get people to actually seek out a dealer and get their hands on one. And *that* is the whole purpose of the ad. // \X/ Amiga -Steve ——> On AutoPilot from Silicon Valley