#'Multi-spin' — yech!
I must admit that I perceive "multi-spin" to be a minimum standard of
performance, rather than describing state-of-the-art technology – its not much
good if the disc only goes 'round once, then peters out!
Reminds me of perhaps the greatest international marketing faux pas of the
century: after achieving great success in the domestic market, Chevrolet decide
to introduce their Chevy Nova to the Mexican and South American markets. Not
wanting to mess with a good thing (and probably planning on saving a few
marketing pesos), they decided to stick with the popular Nova name. Their
compadres did everything to try to change the name, but were told that the
Detroit pros knew what was best.
Sales were abysmal. They hired expensive consultants to figure out what went
wrong. They finally asked the locals why they thought the car wasn't selling –
when they stopped rolling on the floor in fits of hysterical laughter, one of
them said, "did you expect anyone to buy a car with a name like that?"
"No Va" in Spanish means "doesn't go"
<BG>
Mark