#Getting it to CD-ROM?
02-Apr-95 23:13:01
Sb: #162281-#Getting it to CD-ROM?
Fm: David Gould 100424,2533
To: James Franssen 72650,3677
<<By the way, do you have any idea as to how I can go about marketing it?
Thanks.>>
You should check out the Entrepreneurs or CD-ROM forums and ask for
distributors/vendors for your CD-ROM. I haven't tried this myself but there are
a lot of people here on CompuServe who could help you out, you've just got to
find the right forum.
You'd better have a complete business and marketing plan organised so you can
present it to anyone who might inquire. Also be prepared to get a small slice
of the pie i.e. 5-15% of the profits. Unfortunately this is how it works since
marketing and other costs are fairly high for CD-ROM distribution companies(or
at least that's what they have you believe).
Also regarding the price, it is an interesting phenomenon that you'll have to
charge a fairly high price for the CD-ROM or no-one will be prepared to
distribute it for you. Distributors won't put in the time to help develop a
product and market it if the profit margin is small, so the price usually has
to be high.
I remember having a discussion about selling programs and the conclusion is
that if you present a business plan that states it will be cheap to make and
the market price is low, no-one will be interested. But if you raise the price
significantly then you'll have a lot more people interested. This is simply the
economic reality.
You could think about making a premaster and then having a CD-ROM duplication
place make you about a hundred copies then distribute these to prospective
distributors. This may be more expensive but it will give you a chance to test
the waters and get some feedback.
You could also look at selling it here on CompuServe, where people could get a
"taste" for what the CD-ROM is(sample images) and then pay by credit card.
There is a service here on CompuServe that allows you to do that.
What about opening a World-Wide-Web site and showing off some of your images,
CD-ROM capabilities there? People could then order directly through your Web
site.
So in summary, if you want another company to help finance and distribute the
CD-ROM you'll be looking at a small cut of the profits but if you do it
yourself you'll have more work and need more capital but you'll be in complete
control and get 100% of the profits(or losses).
BTW Be careful of unscrupulous companies that agree to handle your product
after gaining the copyright to the CD-ROM and then "bury" it(don't sell it at
all), since they may be producing a competing product.
DaviD "I prefer mine with the crusts left on" GouID