NAB Announcement on 3DS
18-Apr-95 20:12:26
Sb: #165304-NAB Announcement on 3DS
Fm: Thomas Flannery 73160,121
To: John Ellis 72440,3046
John,
I think they mean that although SGI has a major position for 3D work, the clear
momentum for content creation will be in the PC area. As we all know the path
that 3DS has forged is being followed by an ever increasing number of
competitors. I think that the move of lightwave to the PC was more precipitated
by the envy factor of the 3DS market share and the sheer market potential for
the software on PC's. It doesn't take an IQ much larger than your waist size to
see the TAM (Total Available Market) in the PC arena far surpasses all other
platform potentials. I think SGI's move to acquire wavefront et al, was more a
move to prevent market share erosion in their well placed niche. 3DS is now
everyone's target for software vendors producing software in the same ilk. They
see fertile ground and wish to harvest the potential. Many factors will prevail
in their success or failure. But that's marketing 101 stuff….
Tom