CompuServe Messages

Amiga Ad Spotted

    29-Jan-92 00:57:18
Sb: #47225-Amiga Ad Spotted
Fm: craig allen seeman 72427,3055
To: Skip Dyrda 73040,2734
Advertising is expensive and Amiga developers are usually quite small. There are other marketing techniques. How about sending products for review to the various video magazines like Videography and Post. Developers should request that all major Audio/Music and Video trade magazines be given an Amiga to review software/hardware. All developers shoul send press releases to these mags. Electronic Musician actually had a feature article on Arexx and how it can help a musician. This is in a magazine were maybe 2 percent own Amigas! Commodore and developers should take note and put in at least some small ads…Companies Like Blue Ribbon and SunRize should have ads in their even if their do a joint ad. CBM should do a joint ad with them. CBM should ask Dr.T's to mention the Amiga more prominately in their Electronic Musician ad (which is similar to the Amiga World ad although Mac and PC are mentioned INSTEAD of the Amiga). Dr.T's could openly mention tthe Amiga in non Amiga music magazines.. EM is very open to reviews of all Amiga products both Music AND Video (they had an article in the past about the Toaster too) so the developers should seek reviewers for their products. This is just some of the marketing that could be attempted. I'm tired of saying this againg and again but the developers in the Amiga community just seem to be very passive outside of the Amiga magazines. That doesn't widen the base of Amigas in the market!