CompuServe Messages

Henry, The company is CompuAdd, 12303-G Technology Bv., Austin, TX 78727 Now, why do I object to high SRP in relation to wholesale price. I thought I had gone over this with you earlier, but if I didn't, let me re-state my objections: 1. Let's use numbers…WP wholesales for $160 yet has a SRP of $395, that means that a dealer trying to sell it at SRP gets a 250% markup. Profits like that are unrealistic. 2. One of the biggest gripes from the consumer is that software is priced too high. The cost of WP certainly reinforces that idea. 3. Most software is sold for near SRP, perhaps a moderate markdown. Even with the normal markdowns…the supposed cost of WP (or any other product priced like that) is out of the reach of many potential buyers…me included. I wouldn't even consider buying it due to the normal selling price. 4. If WP really thought it was worth $395, why didn't the wholesale it for $320…more in line with normal markups? 5. Wide variance in SRP vs wholesale price allows mail order houses to severely undercut full service dealers thus discouraging sales thru dealers…which is where the main emphasis should be. 6. The idea that high cost (as shown by SRP) has some realtionship to worth, quality or usefullness is another bit of corporate mentality that is completely wrong. 7. It's not traditional in the software industry. 8. etc. Don