CompuServe Messages

Andre, The publicity for the computer is a multi-faceted thing as I have repeatedly said to Gail Wellington, Max Toy (while he was COO) and anybody else at Commodore who will listen. CBM says they have no interest in directly attacking the business market (If this attitude has changed, it is not apparent) because it will be a losing battle. Get in the back door, they say. Okay, the Amiga has made some inroads along that road, but it *still* is not being taken seriously. In order for this to happen, certain things need to be done. And before I get into what those things are, let me reiterate WHY I think that this is important. Commodore has stated publicly and has demonstrated through some of its efforts that it is and has been trying to redefine its image. From a home-computer/game computer manufacturer, to a "serious" maker of multiple computer systems. Somehow, in Europe, they succeeded, because they never tarnished their image with the old Toys-R-Us debacle. Here in the US, they *did* have that problem, and their image is lousy as a result. To build an image as a general purpose computer with specific capabilities in presentations is a much better (IMHO) strategy than as a purely graphic / sound oriented computer that can, hey lookit this, do some "normal" data processing tasks. To make this sort of change, Commodore needs to move more publicly and, I might add, splashily in their advertising of the Amiga, and in the R&D needed to keep it a unique machine. The last year has seen announcements and releases from both IBM and Apple that have increased the screen resolutions of their top of the line machines, and although they cost considerably more, why would a company that has previously used a DOS standard move to the Amiga if their existing standards can provide what they want?