#OED
Hmmmm…! Lets see, if we "list" the OED at $400 and sell 20,000 copies and
get to keep 50 percent after the retailers have had their bite, then subtract
our production costs … well, gee, we've not quite made $4-million.
On the other hand, we could list it at $950, figure on selling maybe 5,000
copies to the "must have" library crowd … heck, we'd make around
$2.3-million and we would not lose our "Rolls Royce" image. Of course, we
British never were driven by the profit motive – too demeaning – that's what
used car salesmen in L.A. are driven by, no?
Regds Ric