Guerrilla Vid Mktg
16-May-93 23:02:33
Sb: #30140-Guerrilla Vid Mktg
Fm: David Hopkins 72303,436
To: Syndesis 76004,1763
First, I would hope that we can try to keep all of this civil. I'm
happy to discuss my reasons for writing. I write because I enjoy
it. I don't make "oodles" of money off of my columns, but I also
don't make what I would if I were spending the equivelant amount
working on a graphics job. Let's clear off the subject of "profit"
in a monetary sense, because it just isn't there.
I buy a lot of software. Out of my pocket, with my money. The
magazine doesn't give me a "budget" each month to acquire things to
write about, it's my money that I earn producing graphics and
animation. Almost every company that produces a product is looking
for free mentions, and that puts a lot of pressure on a writer. You,
as a journalist yourself, should be able to understand that. If I
mention this product, what is the guy who makes the competing product
gonna say? I DON'T CARE. Now let me explain what I mean by that.
I don't play the "you scratch mine, I'll scratch yours" game. If you,
as a software manufacturer, want to make sure that I see your product
in the hopes that I will rave about how wonderful it is to those who
read my columns, the logical way to do this is to send it to me.
Otherwise, there is the possibilty that I would never see the package
and you miss the added pr. Every software company in the WORLD knows
that. But, no product is accepted by me on conditions that I
absolutely HAVE to write about it. Period.
Equally, by sending software, you take your chances. If I like it,
I'll probably write about it. I usually do (as evidenced by the good
reviews I give many products and many mentions) write about products
that OTHER people may not be familiar with which are of high
quality. If I DON'T like the product you send me, there's a good
chance I'll mention that in the column. Maybe I won't. When I write
my columns I sit down and think about the span of time since I wrote
the last column. What products have I bought/seen/been sent in that
period of time have proved to be highly useful to me as a
professional animator? What new tricks have I heard/ discovered in
that time? That's what I write.
As for the magazine itself, I will neither defend nor attack them. It
is not fair for me to do so and a person would have to be really
stupid to say something negative about the boss (they do pay me for
articles…) I will say, however, your problems with getting ANYBODY
to do ANYTHING for or about you, verify facts, etc., EXCEPT ME have
nothing to do with me. I live in Southern Cal and they live in
Northern Cal. The only time of the month that I even talk to them is
when I modem them the new column. Your problems with the magazine
and/or its publishers or writers other than me are between you and
them. Don't drag me into that.
I really hate to even mention this now because it sounds as if the
statement is merely because we've argued. It's not. But I'll tell
you exactly why I didn't write about Interchange…because I don't
care for the program. You sent me a beta version during development
as has been discussed earlier in this string to help me when I called
and asked a favor. I didn't trade a definate article or mention for
it, nothing. Why did you send it? Why me? You knew me only by a
couple of conversations on the phone and meeting once or twice at
trade shows, but you sent a beta copy of your software to me. Did
you not expect me to use it? I get my knowledge of the value of a
product by using it in my jobs. Indeed, if I wasn't allowed to use a
piece of software I was sent in my jobs for profit, they would likely
never get mentioned simply because I don't have TIME to work with a
program unless it is in the course of a professional job!
I even told you things I liked and didn't like about the program
after you sent it, didn't I? My main complaint was the interface and
having to open so many little programs didn't seem as handy as
offering them as menu-style options or buttons. Per your request, I
modemed you a DeluxePaint-drawn image of how I thought the program
might look to seem simpler and more professional. Didn't I? Why did
you want that from me? Were you, by some chance, looking profit from
my suggestions if possible?
I'm offended by your gall in accusing ME of conducting my business and
writing affairs in an improper manner. The majority of my columns
are teaching people how to produce professional animations. JOHN,
I'M TRAINING PEOPLE TO COMPETE WITH ME! Good lord, can't you see
that the column is not some sort of political battlefield to me?
You are welcome to continue in your belief that I'm scum, but let me
tell you this, John: If I find a situation where your product comes
into use to me in the course of my work, I'll be more than happy to
write it up in my column(s). Maybe I'll buy some other product you
release (since I presume you wouldn't send it to me), find it highly
useful, and rave and rave like I do with Unili Graphics. Maybe not.
I make no promises. Do YOU "get it"? David Hopkins