Confidence Rape?
24-May-93 08:10:43
Sb: #49051-Confidence Rape?
Fm: JAN SCHWENK 70053,1702
To: Rich Bowers/OPA 71333,1114
Rich,
I agree with you – most of the trade press doesn't know and doesn't care much
about anything. If CDROM is hot, they write about it. Their opinions carry
little weight to the really discerning reader as most of the opinions expressed
are full of holes and inaccuracies. They are commonly the result of shallow
work. Unfortunately, they ARE the press, and the printed word really does
carry a disproportionate amount of credibility.
It is precisely because of state of affairs that I am concerned. A bad review
of a product in a major magazine is just about as damming as a bad Broadway
review to a play. We all know that two or three New York play reviewers
agreeing can kill a play on the first night. Happily, these folk usually know
far more about the product (the play) than the typical magazine writer or
editor.
Bashing a CDROM disc because there are errors in the data IS the proper
response. It must be done with discretion and care however, so the public
doesn't throw the baby out with the bathwater. Someone pointed out that there
are many errors in the printed works, yet no one seems concerned that will
cause the printing process to be abandoned. I agree, but what is different is
that with CDROM, most people can't separate the faults of the publisher from
the flaws of the medium.
The medium is, after all, just an advance in printing, publishing and
communications. In the military, they always used to tell us that
"Communications was 95% of the problem". A CDROM can be produced much more
efficiently than a book. It can present a much more dramatic impact. It can
communicate far more effectively. It is, in short, an "empowering" technology.
I fear that the average "Joe" reading one of these editorials will simply write
it off. If he does, we all lose.
You are correct–people vote with their dollars. They are certainly influenced
by what they read, however. If the influence is wrong, we still suffer.
I very much appreciate your kind compliments and encouragement. I am
frightened, though, that if we say something bad about a disc, that it will be
misinterpreted as a slam against the technology. This is a pioneering industry
(computers, CDROM, etc), and it must be able to pay its own bills in order to
move forward. Should we encourage shovelware? Should we "tell it like it is"?
Rgds
Jan