#"AMAZING SIMILARITIES"
04-May-94 22:20:31
Sb: #99964-#"AMAZING SIMILARITIES"
Fm: dave aguilar 76260,453
To: John Ellis 72440,3046
/* That's the beauty of it! If you don't take it seriously it works on your
subliminal level, which from an advertising standpoint is ideal. */
Ah ha! Sooo! Scrubble is responsible for the decline of the American Family
values!!! 🙂
/* It also appeals to the child in all of us, and most importantly it makes
cleaning the tub, which no one wants to do, fun! And what a terrific use of
animation to convey a concept that would be very difficult to convey in another
medium. One of the best uses for animation in advertising I've seen. */
Amazing how we don't see scrubble doing the toilet though. Somehow, regardless
of awesome animation, I can't see this task as being fun.
/* I don't like the Beer commercial with the Chrysler building either. As
technically good as it is, it doesn't do a thing for me, and actually bothers
me, as it conveys to me an addiction, like an upright building would actually
bend over to get a beer. To me the message is all wrong. On the other hand Beer
commercials have never made a lot of sense to me. Like the campaign with Spuds.
Like I'm supposed to relate to a dog. It says to me "you're a dog, so */
Same with Joe Camel… I don't get it… Humphrey Bogart he ain't. But then
again, I suppose if you've had enough beers, any commercial would have a deep
insightful message to it. -dave