#Samsung buys Amiga
10-May-94 17:04:45
Sb: #144677-#Samsung buys Amiga
Fm: Richard Erickson 72017,632
To: Steve Bennett/SYSOP 76702,1071
This is sort what I told Steve when he asked me:
While I agree Samsung is big, and both them and Hitachi are into both
industrial and consumer electronics. Hitachi at least from my limited view,
does advertise at least more than Samsung seems to (at least here in the US).
If they buy the Amiga, it will need advertising more than it ever has before,
and I am not sure Samsung will come through with that needed marketing. Of
course they really can't do worse than no marketing which is what we're used
to. I just hope they realize the potential and commit to "SELLING" the Amiga,
not just selling another computer. It's entirely possible I can be way off
base, and I hope I am wrong if Samsung does end up buying it. That's not to say
Hitachi would do any better, but what is needed is a company that is going to
get aggressive.
Richard -> AutoPilot on the A1000