#NEWTEK SPEAKS
11-May-94 18:35:27
Sb: #144936-#NEWTEK SPEAKS
Fm: Christopher Laprise 70431,2172
To: Paul Tyler 100141,1106
"COMMODORE RESTED ON ITS LAURELS WITH A BRILLIANT PRODUCT
AND LOOK WHAT HAPPENED, LASTLY TO REINFORCE THE MESSAGE…"
I basically agree with this statement, but there are some things to
remember.
1) NTSC Toaster sales are very good. Without maintaining good American
sales, the market for and surrounding the Toaster is likely to vanish. So
they will plug away with the Flyer, ScreamerNet and other integrated
projects for the American market, and enter the PAL market when they can
afford to redesign the Toaster..
1b) Commodore's actions may appear to be _similar_ to Newtek's, but in
fact they are the _opposite_. NewTek is going after the largest, most
talented market (America). Note that being the most popular platform in
Europe did not produce much usable applications software; Very little, in
fact, given the market size over there. It is no secret that America is
still the most active and competitive developer market (esp. with regards
to software), with many more programmers per capita than anywhere else. If
the Amiga's Euro-market share had been aquired in the U.S. & Canada
instead, we would be swimming in applications software and that is a fact;
You simply would not be able to keep the developers off your doorstep.
2) A whole market of software and hardware products that have been made
or come to rely on the Toaster now exists. Almost all of it relies on the
NTSC format. This 3rd-party support for the Toaster is so robust, it truly
sets it apart from even the Toaster-like products costing 10x more. If the
Toaster had started as a PAL product instead, the situation would be very
different right now.
3) NewTek's DTV products (not Digiview 🙂 are integrated. Commodore,
however, can't even keep CDTV/CD32 compatible with the Amiga line (which
fragmented their market, deprived Amiga users of full CDTV compatability,
and drove potential developers away who would have written CDROM software
for a market that also _included_ the 3-4million Amigas).
4) Europeans using the Amiga/Toaster in NTSC mode w/transcoder will
benefit from the _large_ array of existing Toaster support products
developed in America, and the existing Toaster developers will benefit
from a larger userbase and not having to face porting their products to
PAL.
5) Aside from software talent, Hollywood is also the biggest part of the
NTSC market (yeah, I know.. I distrust Hollywood, too, but…..). So
there is the artistic talent and motivation to consider also. While
Europe has lots of TV talent, the TV-addicted American market is bursting
at the seams.
-Chris