CompuServe Messages

Contacts: John Hillman Scala, Inc. 708 853-1082 eMail: john.hillman@scala.com Linda R. Barker L. R. Barker & Co. 303 628-5442 eMail: linda@lrbarker.com Website: http://www.scala.com ScalaFax Fax-on-Demand System: 703-713-6874 For Release May 9, 1995 At NCTA Booth 6807 Scala to Preview Multimedia Products for PCs Dallas, May 9, 1995 — Scala, Inc. will preview a new suite of multimedia software products for IBM and compatible PCs at the National Cable Television Association trade show in Dallas May 8 to 11 in Booth 6807. Chosen by more than 40,000 users on the Commodore Amiga platform, the new multimedia authoring, multimedia networking and interactive television products for PCs will begin shipment later this year worldwide. Scala software has been adopted not only by individual users and corporations in more than 40 countries, we have been chosen as strategic partners by Ameritech, by General Instrument, by Thorn EMI, Philips Business Electronics, and now by NBC ON SITE, said John Hillman, Scala vice president of marketing. With the completion of the Scala BackBone architecture, we can not only complete a port to DOS, but we can port to other operating systems with relative ease from this point forward. This new architecture also allows Scala software to co-exist with Windows and still perform at a speed and quality you would not think possible. Scala MultiMedia MM100 MM100 gives PC users access to powerful multimedia capabilities. It includes predefined backgrounds, fonts, symbols, animations, sounds and music and, via Scala's Human Touch interface, allows a user to create a complete multimedia presentation quickly. By pointing and clicking to define hot spots with Scalas Button feature, the user can make this presentation interactive. The modular Scala EX system lets users add external video cards, laserdiscs, VCRs, CD ROM, sound cards and more as their needs dictate. Key applications for MM100 include business and infotainment presentations, training programs, interactive kiosks, and video titling and enhancement. Scala InfoChannel InfoChannel is Scalas primary information distribution product, providing full desktop broadcasting functionality for public and private cable networks. Now in its fifth generation, InfoChannel makes it easy to update, schedule, and transmit information to an unlimited number of TV screens. It provides all of the authoring capabilities found in MM100 and adds scheduling, networking and continuous information feed capabilities. With this functionality InfoChannel is well suited to the needs of private corporate television networks, such as Ameritechs AmeriChannel, which carries a daily broadcast to many of Ameritechs 65,000 employees in five states. Another application for InfoChannel which is expected to see rapid growth in the years ahead is point-of-sale networks, such as NBC ON SITE, which is being installed in 11,000 supermarkets, mass merchandisers and fast food establishments starting this summer. Philips Business Electronics announced at the CeBIT trade show in Hannover, Germany, in March plans to incorporate InfoChannel software into their industry standard 16:9 monitors, to be used as easy-to-update point-of-information and point-of-sale displays called Infoboxes. Scala Interactive Television Scala ITV products are being licensed by strategic partners to be resident software on their set-top boxes for playback of multimedia applications. Scala and General Instrument formed a product licensing agreement last year to develop new technology that will directly benefit home viewers of satellite television. The new technology will enable viewers to navigate simply and quickly through increasing numbers of broadcast channels and to access services offered by the satellite TV providers. Installation is scheduled to begin in late summer. Scala develops and markets computer-based television information solutions. Available in eleven languages, Scalas multimedia tools are used by more than 40,000 customers in more than 40 countries. The company is headquartered outside Washington, DC, with international headquarters in Oslo, Norway, and subsidiaries in the United Kingdom, the Netherlands, Denmark and Sweden. – END – Scala, InfoChannel and the Scala logo are registered trademarks of Scala, Inc.