#Future of DTV?
31-Mar-95 10:25:12
Sb: #4237-#Future of DTV?
Fm: Paul Vendrick 76270,3621
To: Timothy Liebe 73373,3347
<<non-videohead consumers <g> probably couldn't bring themselves to spend more
than $100 for a device like that.>>
Maybe cheap and easy to use is the catalyst. The camcorder manufacturers seem
to be using the same marketing technique that the computer makers tried. That
is, instead of making it cheaper; you hold the price break but make the product
faster and more feature-laden. So, perhaps they need to address a broader type
of consumer.
One tough thing for us video-bigots to swallow is that this huge consumer base
may like the idea of video; but they don't want to make movies. I had my boss
and his wife over a coupla weeks ago. They brought a few 8mm tapes (I'm always
interested in seeing what people tape; so I always ask). They were labeled
'1992' '1993' '1994'. They use their camcorder as a chronicle or diary. The
weird part? They had never watched these tapes.