#Cardinal SnapPlus
There was kind of an exciting announce about Snappy at NAB. Play has
given the distribution of Snappy to Minolta. I think that is a
pretty good endorsement of the the Snappy product. Minolta says they
expect to sell 25,000 in the first year.
For Play this creates a cash stream very much necessary for their
continued development of Trinity. It also removes a marketing and
distribution burden that could easily have drained their resources to
either inoperability or ineffectiveness.
As you may know, Snappy was really an unexpected off-shoot of the
Trinity development. As they were developing the custom ASICs to
make Trinity, they realized the one of them could do this fantastic
still frame processing. They were not expecting to market that kind
of product so the Minolta deal really works well.