CompuServe Messages

#Cardinal SnapPlus

    13-Apr-95 10:03:04
Fm: Jeff Sauer 74441,652
To: John Small 72550,2150
There was kind of an exciting announce about Snappy at NAB. Play has given the distribution of Snappy to Minolta. I think that is a pretty good endorsement of the the Snappy product. Minolta says they expect to sell 25,000 in the first year. For Play this creates a cash stream very much necessary for their continued development of Trinity. It also removes a marketing and distribution burden that could easily have drained their resources to either inoperability or ineffectiveness. As you may know, Snappy was really an unexpected off-shoot of the Trinity development. As they were developing the custom ASICs to make Trinity, they realized the one of them could do this fantastic still frame processing. They were not expecting to market that kind of product so the Minolta deal really works well.