#Start a Dialog
11-Jun-94 10:32:07
Sb: #151397-#Start a Dialog
Fm: stephen verba 76127,137
To: John Chang 73023,2000
We use market research to get classic info on users, but we use the actual
system itself (whatever it happens to be) to log activities on usage. Usually
we can get ID numbers for the device (set-top box, PDA, CD-I player, whatever)
and we use this to match the market research survey data to the household using
the device.
Sounds like Scala's diversification plan is a step above the usual PC/MAC
strategy, Bravo!
Does the General Instrument sat transceiver allow real interactivity from the
user to the satelite and the provider like fiber and cable? Inquiring minds
wanna know…