Rumor Update
13-Jun-94 22:51:31
Sb: #152064-Rumor Update
Fm: Paul Higginbottom 76314,2742
To: John Gager 71336,624
Marketing monsters, eh?
These are public companies, John, that have responsibilities to their
shareholders. Allocating R&D resources to doing Amiga versions of their
packages would be irrational. All of these companies need all the resources
they can muster just to remain competitive in the PC and Mac markets. Borland,
if you hadn't noticed, is close to bankruptcy. Some marketing monster. Aldus
is in the process of being acquired by Adobe. Lotus is riding high with Notes
in particular, which would be completely inappropriate for the Amiga. Lotus
has also stopped all Macintosh development because they even view that market
as too small and that market is 3 times the size of the Amiga market in total
numbers, and a zillion times bigger in terms of the percentage of machines used
by businesses. WordPerfect already had a go (albeit a strange go) at the Amiga
market. And finally, there's AutoDesk. This company would probably have been
the most likely to do an Amiga product given its graphical slant, but again, I
guess they saw the market potential as too small.
These companies aren't marketing monsters, John, they're making the best
business decisions they know how to. If you hadn't noticed, there are NO
publicly traded Amiga third party vendors. That's not to say that they made a
bad decision by developing for the Amiga. Of course a bunch of companies have
grown in the Amiga market, many from nothing. This is great. But large
vendors have to stick with mainstream vendors.