CompuServe Messages

Rumor Update

    13-Jun-94 22:51:31
Sb: #152064-Rumor Update
Fm: Paul Higginbottom 76314,2742
To: John Gager 71336,624
Marketing monsters, eh? These are public companies, John, that have responsibilities to their shareholders. Allocating R&D resources to doing Amiga versions of their packages would be irrational. All of these companies need all the resources they can muster just to remain competitive in the PC and Mac markets. Borland, if you hadn't noticed, is close to bankruptcy. Some marketing monster. Aldus is in the process of being acquired by Adobe. Lotus is riding high with Notes in particular, which would be completely inappropriate for the Amiga. Lotus has also stopped all Macintosh development because they even view that market as too small and that market is 3 times the size of the Amiga market in total numbers, and a zillion times bigger in terms of the percentage of machines used by businesses. WordPerfect already had a go (albeit a strange go) at the Amiga market. And finally, there's AutoDesk. This company would probably have been the most likely to do an Amiga product given its graphical slant, but again, I guess they saw the market potential as too small. These companies aren't marketing monsters, John, they're making the best business decisions they know how to. If you hadn't noticed, there are NO publicly traded Amiga third party vendors. That's not to say that they made a bad decision by developing for the Amiga. Of course a bunch of companies have grown in the Amiga market, many from nothing. This is great. But large vendors have to stick with mainstream vendors.