#Nudging the user
15-Jul-93 11:44:05
Sb: #131816-#Nudging the user
Fm: Rich Parker 76556,1132
To: Robert S. Mah[OSB] 72511,421
Robert,
"Umm, that's 8.5 watts. Those damn decimal points!!!"
You're absolutely right. I looked at the ad once again, using a magnifying
glass, and there was, indeed, a decimal point there. <Whew!>
That's a whole lot better. I couldn't figure out how Motorola managed to build
a package that could dissipate 85 watts. Thanks for the correction.
"I heard from an inside source that Penium chips are being rejected at a 30%
rate during manufacturing."
It's not unusual to have low yields, particularly with a new chip that uses new
technology. The recipe hasn't yet been tweaked so that they get consistently
good yields. When the 80286 came out, iNTEL was getting 2 wafers per die (yes,
that's right. Only one die in every two wafers was good). Fortunately, they
learned how to make the chip and got very respectible yields after a short
time. When I was working for AMD, we always had low yields on new devices.
Manufacturing LSI devices is really very much of a black art. It's not just a
simple matter…and even the slightest change in the gaseous diffusion stage or
metal deposition stage…or any other stage of a chip's manufacture, for that
matter, can cause an entire run to turn to s***.
The cost to manufacture any chip of equal size is the same. The high prices on
brand new chips is the manufacturer's attempt to cash in on the early sales
income, which can be considerable in the beginning. The 80286 chips were
selling for over $400 each, at first…but after six months or a year, and
particularly after AMD was giving them some competition, the prices dropped
dramatically. Back in the late 70's, it cost about $200/wafer to manufacture
_ANY_ device, regardless of its complexity (afterall, it doesn't cost any more
to photolithograph a complex device than a simple device). The difference
between complex (i.e., larger) devices and simple (i.e., smaller) devices is
that you can get more of the latter on a wafer. The cost for chemicals and
labor is almost identical on a per-wafer basis.
No doubt iNTEL (and Motorola) are going to cash in on the early demand for
their devices by charging premium prices (they charge whatever the market will
bear…and they do _lots_ of market surveys before setting the (relatively
arbitrary) price). The Pentium and the Moto 601 chips will decline about 15%
(or more) in price each year, depending upon sales volume (did they make enough
money up front?), yield (are they getting more good die/wafer now?), and
competition (is Moto or AMD beating down the price of their competitive
devices?).
Thanks again on the correction on the 601's power consumption. I was really
perplexed by what I read as 85 watts, when—as you pointed out—there's
really a decimal in there, making it 8.5 watts. That's a relief.
Thanks,
-rich-