Cringely sez…
19-Jul-94 08:18:07
Sb: #156745-Cringely sez…
Fm: Lou Wallace 76376,2136
To: Jim Butterfield 73624,14
Just to echo what Jim said, I've been writing for over 10 years. Once, and only
once was I offered a 'bribe' to get a good review. It was when I was a free
lance writer about 8 years ago. I reported teh incident to my editor and went
on to trash the product – on its merits. As far as influence on a magazine
directly, companies will often scream bloody murder when they get a negative
review – and will threaten to pull advertising. And some will do so. In fact I
recently received such a thjreat from a very well known company. My response
was just to laugh and tell them I am glad I work for a magazine where I am
allowed to say that ads make no difference in how we cover a product, and
threats such as thgis could give me a suspicious attitude about them. They quit
making such threats. Lou