Computer Shopper
26-Aug-90 09:30:40
Sb: #37722-Computer Shopper
Fm: Arlan Levitan 70007,3563
To: Christopher Laprise 70431,2172
Commodore has spent lots of bucks on advertising….the problem is that few
people remember the campaigns and ads. Last year's "Stevie" commercials and
multi-page Time magazine spreads cost big-time bucks and failed to pump
sales or image by a significant amount. Commodore has a special problem
when it comes to dealing with the Fortune 500…much of it directly related
to the stewardship of Irving Gould. For better or worse, many CEOs aren't
terribly interested in doing business with a company that is chartered in
the Bahamas as a tax dodge, or meeting Mr. Gould, who can't stay in the
country for more than a few day's at a time. For fifty bucks a head, all
Amiga owners could form a consortium, buy out Irving and make ME the
titular head of Commodore. If you can make it happen, you can borrow the
company jet on weekends. Ciao!