CompuServe Messages

#CD-I VS. CDTV

    09-Aug-92 13:23:44
Sb: #26610-#CD-I VS. CDTV
Fm: Mark D. Manes 74030,744
To: Roy Pahnke 74316,254
Ok, Roy and Fernando… time to defend your position! You ask where is Commodore marketing, in particular you folks are talking about a typical Byte article about multimedia. You assume that the author of the piece did not know about CDTV. I am sure this is not the case at all as Kevin pointed out. Of course Kevin may not consider CDTV to be real threat, but then again he has not tried to sell CD-I or CDTV in a store. I can not sell the current CD-I machine, and I guess neither can the marketing guru's at Tandy. Now that you have made the statement "Commodore has no marketing" which is a very popular statement by the way. Back it up! If you were sittiong at Jim Dione's right hand side in charge of marketing what would you do? Remembering now of course that the US operation is not Commodore International and that the company has a budget mandated by Commodore International. Would you shoot your wad on a one time television campagin? Or would you use the print media? Would you attempt to assinate Medhi Ali, and like the Klingons move up to your rightful place as King of Commodore? Commodore does advertise and advertise regularly in non-Amiga based magazines. They also advertise in Amiga magazines, but not has heavily. I constantly get letters telling me when and where Commodore will be advertising and a copy of the advertisement they intend to publish. They do market the Amiga computer! Yes, I wish Commodore was like IBM and was able to flood the world with product literature and advertisement. Of course I would not want Commodore to be to much like IBM or we might have large quarterly losses like IBM does. My point is–finally Commodore is targeting a market they have a chance at. Multimedia and Video is what the Amiga niche market is in the United States. NO amount of money or advertising is going to break the PC lock the US currently enjoys. The ball of wax is just to big. My complaints with Commodore mostly have to do with the bloated CEO / [ MORE ]