#CD-I VS. CDTV
Ok, Roy and Fernando… time to defend your position!
You ask where is Commodore marketing, in particular you folks are talking
about a typical Byte article about multimedia. You assume that the author
of the piece did not know about CDTV. I am sure this is not the case at
all as Kevin pointed out. Of course Kevin may not consider CDTV to be real
threat, but then again he has not tried to sell CD-I or CDTV in a store. I
can not sell the current CD-I machine, and I guess neither can the
marketing guru's at Tandy.
Now that you have made the statement "Commodore has no marketing" which is
a very popular statement by the way. Back it up! If you were sittiong at
Jim Dione's right hand side in charge of marketing what would you do?
Remembering now of course that the US operation is not Commodore
International and that the company has a budget mandated by Commodore
International.
Would you shoot your wad on a one time television campagin? Or would you
use the print media? Would you attempt to assinate Medhi Ali, and like the
Klingons move up to your rightful place as King of Commodore?
Commodore does advertise and advertise regularly in non-Amiga based
magazines. They also advertise in Amiga magazines, but not has heavily. I
constantly get letters telling me when and where Commodore will be
advertising and a copy of the advertisement they intend to publish. They
do market the Amiga computer!
Yes, I wish Commodore was like IBM and was able to flood the world with
product literature and advertisement. Of course I would not want Commodore
to be to much like IBM or we might have large quarterly losses like IBM
does.
My point is–finally Commodore is targeting a market they have a chance at.
Multimedia and Video is what the Amiga niche market is in the United
States. NO amount of money or advertising is going to break the PC lock
the US currently enjoys. The ball of wax is just to big.
My complaints with Commodore mostly have to do with the bloated CEO /
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