Legal Animators
11-Aug-93 18:42:53
Sb: #52640-Legal Animators
Fm: Kent Estep (Ani) 72134,3624
To: Paul Kakert 71670,3654
My 2 cents worth…
Pricing is THE WORST part of preparing these kind of animations. When we priced
our first animation, we GROSSLY underestimated the time required to complete
the project. However, it turned out to be an advantage because the state
informed us after our bid that they were not going to pay over X dollars for
the project. Our bid came in at X- $10 !!!!
Also, the exposure is probably worth a reduction in price. Our first animation
drained our financial resources because we underestimated the price, but it
bought us huge PR stuff ( like a cover story in CADENCE (7/93) and a week of
lead stories on the local news) and more cases. In addition, the fact that you
will be the first company to introduce such technology in your state is
probably worth a few lost $$$s also.
Finally, on payment, I think an up front charge is mandatory. We were paid
before our video was admitted here in Utah, however, if we had not been paid
and it had been thrown out of court I'm sure there would have been problems
collecting.
I could drone on all day about this (especially on what happens to your life
when somemone charged with 4 counts of murder walks and you prepared the
animation for the prosecution), but I'll stop now.
Kent