PAR purchase?
>>I think its great for Don but I don't think his is a typical market.
Very accurate! Actually what "I" am attempting to do is create a new market in
this area. My approach since the day I bought Autodesk Animator was to bring
low cost animation to the customers (primarily industrial and cable
advertisers) who otherwise would not consider it due to the cost. When I
graduated to the diaquest FBF I also continued the same marketing but bringing
these customers 3D and frame accuracy in the process. Now I could supply the
cable TV market with "low cost 3D animation" When I got the PAR and betacam SP
I found no trouble at all in graduating these customers to broadcast TV. At
each level of change my customers experienced a small increase in costs as well
but I was no where near the cost/ budget I have heard referenced by the big
boys using SGI's and D-1 recording equipment. I also picked up new customers
for the higher end industrials that my old 3/4-targa+ quality would never
qualify. Many of these clients were convinced they NEEDED this high end and
high cost to have their products broadcast on local TV. As I get discovered by
the community I find some of my competitors reducing their pricing as well and
switching to lower cost equipment too!. Remember what I said last winter,
John? The low end of the technology is developing faster pace than the high
end and seems to always be biting the high end technology in the rear. The
high end seems to take big jumps once in awhile to stay ahead. I think the
next big jump will be HDTV and then we will have a new definition of broadcast
quality. Meanwhile, I will enjoy the making of a new market in this area. At
this point in time, however, I consider my artistic talent with 3DS a bigger
leash on my marketing than my equipment and technical talent for broadcast
quality output.