CompuServe Messages

PAR purchase?

    02-Aug-94 11:54:57
Sb: #115599-PAR purchase?
Fm: Don Landis 71673,3612
To: John Ellis 72440,3046
>>I think its great for Don but I don't think his is a typical market. Very accurate! Actually what "I" am attempting to do is create a new market in this area. My approach since the day I bought Autodesk Animator was to bring low cost animation to the customers (primarily industrial and cable advertisers) who otherwise would not consider it due to the cost. When I graduated to the diaquest FBF I also continued the same marketing but bringing these customers 3D and frame accuracy in the process. Now I could supply the cable TV market with "low cost 3D animation" When I got the PAR and betacam SP I found no trouble at all in graduating these customers to broadcast TV. At each level of change my customers experienced a small increase in costs as well but I was no where near the cost/ budget I have heard referenced by the big boys using SGI's and D-1 recording equipment. I also picked up new customers for the higher end industrials that my old 3/4-targa+ quality would never qualify. Many of these clients were convinced they NEEDED this high end and high cost to have their products broadcast on local TV. As I get discovered by the community I find some of my competitors reducing their pricing as well and switching to lower cost equipment too!. Remember what I said last winter, John? The low end of the technology is developing faster pace than the high end and seems to always be biting the high end technology in the rear. The high end seems to take big jumps once in awhile to stay ahead. I think the next big jump will be HDTV and then we will have a new definition of broadcast quality. Meanwhile, I will enjoy the making of a new market in this area. At this point in time, however, I consider my artistic talent with 3DS a bigger leash on my marketing than my equipment and technical talent for broadcast quality output.