#PR: AmigaWorld
Yes it was! In the UK, where there is a much greater following of all things
Amiga, there was a TV campaign using a well made advert which was just as good
as Nintendo's. They also managed to get the CD32 onto the shelves of more than
just computer retailers – they were even for sale in some supermarkets. The
result? The CD32 has 55% of the market for all CD software (ie including PC)
in the UK. Pretty impressive going for a machine that had been on sale for
only a few months.
Running a similar campaign in the US (when they finally get back on their feet)
would produce great results too, I'm sure.
Mal