PR: AmigaWorld
21-Aug-94 19:35:19
Sb: #160447-PR: AmigaWorld
Fm: Michael D Brennan 74453,3117
To: Michael D Brennan 74453,3117
Great idea Martin, that's the spirit!
I'll try my best to be there. I would like to put a few subjects on the table.
1 The pro market.
I read lots of trade magazines (sound and video contractor, pro sound
news, and midnight engineer, to name a few) and needless to say, Amiga stories
are few and far between, but only because writers are not submitting stories. I
ask that some of the big guns in the Amiga world, as well as the "indies"
freelance stories to these magazines. We need to break this inside loop and
spread the news to the rest of the world. Of course, C=(who ever) needs to back
these articles up with some advertising $$$.
The current hot topic is digital non linear a/v editing. Sound familiar
Flyer and Vlab Motion fans? GET WRITING! I just came back from a demo of the
ASC Virtual Recorder, you can't edit on it, (insert only) and the audio track
is digitized right with the video, so if you edit a track, you also clip the
audio off with it, and there's no way to fix it! All this (with a 486 host) for
only $20,000.00!!! Let's show the world how much better we can do for 12 to 25%
of the cost.
2 The Games Market
Let's not drop the ball on this one. Christmas is coming up, and the
competition has yet to release 32 bit machines. An advertising blitz with some
aggressive marketing (like renting out CD32's through some one like Block
Buster Video, and supplying hotel chains with machines for guest use) is
_Manditory_. The CD 32 needs to entrench itself in the consumer market as a
"fave" before there are any worthy competitors.(C= should have done this last
year) I know that the "games machine" image is loathed by many. That should be
a topic of discussion in itself. I think that as long as the Amiga is marketed
as a multi use machine, the cash flow and hence development that the CD 32
would generate is a good thing.
3 Emulation
Go ahead, ask almost any one. "If you could run Amiga software and a Video
Toaster on your Pc or Mac, would you be interested? How about if your computer
had the option of running all three? The response has always been a
resounding "yes"
Well the Amiga already can, why aren't people shouting this from the highest
roof top ?
Has any one seen the type of advertising and press that the _lame_ power pc
emulations are getting? you'd think that Apple invented emulation. If you can't
get enough clout to have "Word" and "Adobe Illustrator "ported to the Amiga,
then how about making the emulators (like EMPLANT) a standard part of the
hardware? At the very least, aggressive marking and
special price break package deals should be part of the
arsenal.
4 Video
Lets give credit where credit is due, C= did very well in this market. But
recent advances on other platforms are beginning to erode the Amiga's
dominance. This is one area where we have the advantage, I hope that C= (?)
reinforces this position with advertising and technical advancement. And
speaking of technical advancement…
5 Port Amiga Dos to Power Pc.
No more chip upgrades after the 68060. I know what an expense this is going
to be, but whoever winds up with C= knew the job was dangerous when they took
it. And what about those "beta" AAA chips? Hardware or Vaporware?
6 Position Statement
When the dust settles, the proud new parents of our orphan computer need to
announce to the _WORLD_ that the platform is alive and well. Not many people
knew what an Amiga was, yet thanks to lots of press, many people now know
that C= is dead. (btw, did you know that on wall street, the Amiga was
affectionately known as the computer that even C= could not kill?) A PR blitz
would go a long way here.
I hope that this outline sparks some brainstorming.
Mike Brennan, Sir Render A/V "Yea, though I walk through the silicon valley of
death, I fear no evil, for my faith in the Amiga has given me eternal bytes!"