#No more Amiga Toasters?
11-Aug-95 13:43:33
Sb: #No more Amiga Toasters?
Fm: Frank Vanella 76527,723
To: J Saperstein/FontBank 75300,632
Jerry,
As usual your cogent response is appreciated. The points you make are certainly
valid if applied to a "normal" circumstance with a "normal" product. While I
agree with your logic, I still have a nagging feeling that the Amiga technology
will defy logic and overcome the adversity it faces. Never in the short history
of desktop computer technology has a platform gone out of production and become
more valuable than it was when originally produced. Likewise there has never
been an instance when one actually "came back" into production after it's
demise. Obviously there is something about this platform which excepts it from
logical norms. It's not just possible, but "probable" that Amiga technology
will continue in one form or another for the next few years, because despite
all the time that other platforms have had to develop their hardware, they
still cannot perform in the video arena as well as the Amiga without overpriced
and usually inferior special function add ons.
As I have said on other occasions I have a number of different computer
platforms, each with specific tools that work well in specific circumstances.
If the Amiga can come to market bundled with the apporpriate hardware/software
combination that will in fact sucessfully operate with multiple operating
systems, it stands a very good chance of suceeding well enough to warrant
further development and investment.
This is not a "high hopes" dream, but an observation based on past experience.
I have been involved in one way or another with Amiga technology since the
A1000. My involvement with the first Amiga user's group put me in contact with
a number of individuals who later became the driving forces in third party
software/hardware development for the "platform that wouldn't die". It's
interesting that with all the resources out there for development of mac and pc
platforms, that there is stilll no equal or better product than the Amiga when
it comes to video work. I truly believe that the individual efforts of many
small developers has lead to that end. It is unfortunate that many of those
developers are no longer "individually" independent. Many have been absorbed by
larger companies or become employees in opoerations which now emphasize
development on platforms much less incapable than the Amiga. If there is one
doubt that I might express about the Amiga's future, it's that I fear these
individuals who helped to make the platform so dynamic, are no longer in a
position to continue development.
The object of my posting you an imaginary script for a commercial was more of
an indulgence than a prediction. It's my feeling that over the years the
primary reason for the Amiga's poor performance in gaining market share had to
do with the lack of proper marketing. Obviously it's easy to be an armchair
quarterback after the game has been played, but I was always vocal about my
criticism of CBM's lackluster performance in the marketing of the product. The
demo spot script was my way of expressing what I feel would be a more
apropriate way to position the technology. The distribution idea I posed is
still viable since "shelf space" isn't a relative factor when you have a box
that replaces two other machines by virtue of it's ability to run those other
machine's software. The fact that the box also does video better than anything
else would make it a standout for demos that would sell it well in consumer
venues. Circuit City or Radio shack were just parenthetical references, any
number of existing national or regional electronics retailer outlets would do
nicely.
Regards
Frank