#Mattel and Amiga
Hi, folks,
There's an article in the latest issue of "MicroTimes", a free computer mag
here in the SF Bay Area, about how a guy named Conti is making a pretty
good living in HWood doing 3D graphics on his Amiga (he started apparently
with a $300, used, Ami 1000, which gen'd $30,000 in revenue for him in his
first year). Anyway, an interesting thing in this, generally kind of
"gushy" (e.g., sweetly, amusingly, positive) article was that the guy
mentioned that Mattel toys was using Amiga(s?) to model toys and that the
Execs at Mattel are really sold on the machine! This is interesting to me
because it implies that the Ami is being used for what Biz Boys call
"strategic" (e.g., not housekeeping) purposes. "Strategic" means it
directly affects their sales. At one point in the article, Conti is quoted
as saying that Matell executives use tapes of Amiga 3D objects to start
planning market strategies. This is heavy stuff, for a pretty big company
that is mostly marketing, is it not?
I wonder how much of this is true? The article, as I say, was king of
gushy, written by Ben and Jean Means, names which ring a bell, but not very
loudly. Anyone?
Norvel