CompuServe Messages

#Mattel and Amiga

    28-Oct-90 00:57:13
Sb: #Mattel and Amiga
Fm: Norvel Reeves 76625,2772
To: All
Hi, folks, There's an article in the latest issue of "MicroTimes", a free computer mag here in the SF Bay Area, about how a guy named Conti is making a pretty good living in HWood doing 3D graphics on his Amiga (he started apparently with a $300, used, Ami 1000, which gen'd $30,000 in revenue for him in his first year). Anyway, an interesting thing in this, generally kind of "gushy" (e.g., sweetly, amusingly, positive) article was that the guy mentioned that Mattel toys was using Amiga(s?) to model toys and that the Execs at Mattel are really sold on the machine! This is interesting to me because it implies that the Ami is being used for what Biz Boys call "strategic" (e.g., not housekeeping) purposes. "Strategic" means it directly affects their sales. At one point in the article, Conti is quoted as saying that Matell executives use tapes of Amiga 3D objects to start planning market strategies. This is heavy stuff, for a pretty big company that is mostly marketing, is it not? I wonder how much of this is true? The article, as I say, was king of gushy, written by Ben and Jean Means, names which ring a bell, but not very loudly. Anyone? Norvel