#Notice of Name Change
05-Jan-95 22:41:18
Sb: #145231-#Notice of Name Change
Fm: James Coulter[Mindscape] 73670,677
To: John Ellis 72440,3046
> Sorry to hear that James! What a hassle. <But to tell you the truth Choreo
Motion is cool, and I especially like C Motion. Don't ask me why except that
its got something to do with the relationship of C code and motion and SEE
Motion… and then of course there's Coulter Motion… <g> associations work
for me. 🙂 <
Thanks, John. I am pleased to hear you like the new name! Some of the people
I consulted did not like the name because it is not intuitively associated with
'animation'. I feel that doesn't really matter since the words "Computer
Animation Services" will appear below "Choreo Motion" on most (if not all) of
our literature.
I like the new name and the many associations you've mentioned. In
the short form of [C Motion], I also like the association to the
word 'commotion': boistrous noise or activity; ruckus. Customers
should like the fact that, when they make out the check, they don't
have to get writer's cramp from spelling out the long name of
M-i-n-d-s-c-a-p-e (is that one word or two? — Cap the 'S'? )
A-n-i-m-a-t-i-o-n (Do I have to print the _whole_ name?)
P-r-o-d-u-c-t (breather to shake pain from hand) -i-o-n-s (sigh of
releif).
Of course, most of my customers print their checks on a computer anyway, but
"Choreo Motion" is smoother to pronounce, unique and thus easier to remember,
and does not seem so overstated.
I have a high aim for 1995. A new year, a new name, a new company image, and,
with luck and hard work, some new hardware/software — all promise to launch
Choreo Motion on an exciting voyage. Don't look for much from Choreo Motion in
the screening room at this year's Siggraph, since this year is "gear-up" year
— but WATCH OUT in '96 'cause there's a new "warrior on the mesa"!!
— James E. Coulter — Choreo Motion —