CompuServe Messages

Hi Mitchell! I was one of the very first retail customers of VB–I suppose. I ordered it from MicroWarehouse in New Jersey, and they shipped my copy the day they got their initial inventory. There was a coupon for Editor's Choice in the docs–there wasn't a catalog. I filled in the card and mailed it. I'm not sure that I ever received a catalog from them. If you paid $1400 to be included in a catalog that was offered (not included) to the first 50K VB users, you done been had. Figure (truly) that only 2% (max 3%) responded. That's 1000 catalogs. Figure 10% subsequently ordered something from the catalog. That's 100 orders. Those orders went to Editor's Choice, not you (and of course, they weren't all for your product). EC has a mailing list, so I'm sure that they distributed more than 1000 catalogs. BUT–I think you're more than justified in asking EC to document the extent of the campaign. How many copies mailed, how many included, etc. Incidentally, this problem is why many magazine advertisers insist that copies of the postage receipts be included in their bill. They pay on a cost-per-thousand basis, and they want to see how many thousand actually went to the post office. JM There are 2 Replies.