CompuServe Messages

Jeff, To give you an idea of how Microsoft looks at Microsoft Works, I have provided a table (Exhibit 6) of Harvard Business School Case 9-588-028, Rev. 10/17/89, entitled: Microsoft Corporation: The Introduction of Microsoft Works. All Figures are in Thousands. 1986 1986 1987 1988 Population Estimated Forecast Forecast Country (in 000) Unit Sales Unit Sales Unit Sales ——- ———- ———- ———- ———- USA 240,856 2,279 2,000 1,500 England 56,458 170 225 220 Canada 25,625 106 120 110 Austrailia/ New Zealand 19,098 34 45 40 France 55,239 139 160 155 West Germany 60,734 136 145 120 Italy 57,226 83 115 130 Netherlands 14,536 46 60 55 Portugal 10,095 2 5 10 Sweden 8,357 39 45 40 Spain 39,975 16 30 50 Japan 121,402 50 50 30 ——- —– —– —– TOTAL 708,701 3,100 3,000 2,460 Note: The figures above include IBM PCs, XTs and compatible clones. They do not include IBM ATs, PS/2s, and other non-compitables. Observations: 1. MS Works has world market penetration. My understanding is the product has done much better than this forecast. 2. Quote from the case on page 13: "(MS Works was) positioned as an easy-to-learn, esay-to-sell, integrated solution to the productivity needs of "breadth users" in homes and small businesses, who were buying their first computer." 3. You mention your friends… they are probably more sophisticated in [ MORE ]